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ATORKA

STORYBOOK

Print advertising

Brand launch

STORYBOOK

Atorka is DECATHLON's handball brand. 

We supported the brand's launch by publishing a 'storybook', the ideal medium to explore its narrative. Through the pages, the reader is invited to discover the project's genesis, the origin of its name and logo and the contributors who brought it to life as well as the whole range of products on sale. The storybook gives meaning to the brand and praises the quality of its designs, highlighting the technical features and providing testimonials from experts: league players.

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