CRéDIT AGRICOLE
THAT'S WHAT MUTUALITY IS
Artistic direction
Video
THAT'S WHAT MUTUALITY IS
Crédit Agricole Nord de France called on us to highlight a key concept: mutuality. Although it is the brand's pioneering value, mutuality is poorly understood by both employees and the general public.
Our mission? To create a film explaining this concept and making it accessible to all of Crédit Agricole's target audiences, both internal and external.
Our answer was to create a video that was both emotionally and visually impacftul. Through the portraits of Clément, Georges and Sonia, we highlighted the concrete actions implemented by Crédit Agricole Nord de France in the region. Lolita, an advisor at Crédit Agricole, lent her voice to tell these stories.
Useful projects that tell real stories about real people at a local level - that's what mutuality is all about!
