NUTRITION & CARE
THE TIME FOR THE REVOLUTION HAS SEEN!
Artistic direction
Motion Design
APTONIA BECOMES ...
Decathlon nutrition & care is the specialist brand of sports nutrition and care products from Decathlon. Formerly Aptonia, the brand is now refocusing to offer a range of products for all athletes, to support them every day in their physical and mental well-being.
Decathlon Nutrition & care commissioned us to produce a motion design video to announce this (R) evolution and present the values, missions and objectives of Aptonia, its ”new” brand.
ARTISTIC DIRECTION
To illustrate this change in the brand's orientation, we started with an original artistic direction. We have taken the logic of collage and added paper effects while playing on the codes of the Decathlon nutrition & care graphic charter for a colorful, fun and fresh rendering featuring a great diversity of athletes.
STORYBOARD
To help the client to project himself into the final version of the project, we made a story board to test different possibilities of shots and transitions.
ANIMATION AND VOICE OVER
We also chose the music and produced the voiceover to create a cohesive video from A to Z.
