TARMAK
100% BASKET-BALL 100% WOMEN
Artistic Direction
Direction
Production
Sports videoshoot
WONDERWOMEN
TARMAK is DECATHLON's Basketball brand. The store offers a product range that makes the game accessible to all, in any location, whether it's on the courts, in a playground or at home.
In 2019, it innovated by becoming the first brand in the world to offer a 100% women's range: TARMAK For her
To introduce this women's collection, we chose to put the audience in the shoes of a player in action, under the lights of Hoop Factory in Paris. The game's result rests completely on her shoulders. Focused on a decisive face-off with the basket, she flashes back to her training that enabled her to take on this crucial challenge and score the final point. The advert emphasises the quality and variety of the products in the range for one of the ultimate team sports.
