Agence_Creative_Banana_Product_Design_Wa

FUGUE

TIME IN PARENTHESES

Product design

Time in parentheses

Fugue was founded in 2017 in Paris and offers a contemporary interpretation of time and its measurement. The name 'Fugue' refers to the intangible nature of time and the beauty of the moment. The brand invites you to take advantage of each opportunity to escape the everyday and it sees its watches as guardians of precious moments.

We supported the brand's creation and the definition of its Design DNA.
First of all, we worked on the shape of the case with the mantra: 'Le temps entre parenthèses' ('a pause in time'). It has a dynamic and fluid shape. We then focused on the dial, where we chose to highlight the uneven numbers.
Once these two aspects were complete, we created four harmonious colour palettes and suggested suitable materials. The Chronostase watch was launched as a limited series of 300.

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