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JAGUAR
FLUX WHEEL
Automotive design
THE ART OF PERFORMANCE
Jaguar's DNA is instantly recognisable across their entire range.
It is apparent in the sleek contours of the vehicles, which are agile and powerful, refined and attractive, confident and instinctive.
We worked on the design of a wheel rim for the Jaguar I-Pace, the first 100% electric SUV, launched in 2018. The Flux rim is the vehicle's flagship 22-inch wheel rim. Its design is elegant and technical, enhanced by glossy dark grey and contrast diamond finishes.
After having completed the initial sketch, we oversaw its development with modellers and engineers.
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