FOUGANZA

EDITORIAL GUIDELINES

Benchmark
Workshop

1.INTRODUCTION

Fouganza, the Decathlon Group's horse riding brand, mainly targets its communications at young women and contacted us to address an issue it was facing: how should it communicate and build a lasting relationship with its core target market?

2.MISSION

Harmonise the tone of communications and discourse by drafting editorial guidelines for the Horse rider 500: an experienced horse rider aged 14 to 25.

3.WORKSHOP

BANANA's added value: organising an attractive and agile workshop to work with the customer to define the right tone and rules to adopt for relevant communication that is adapted to the target markets and, more specifically, to the core of those markets.