B’TWIN Kids is DECATHLON's children's bike brand.
Its slogan is clear: "We create more than bikes, we create moments".
For this photo campaign, we held activities for a group of children, to make them feel at ease and capture games, laughter and time spent with friends and family on a bike outing. We also captured moments of bonding and learning between children and parents.
Outdoors, in both urban and natural settings, we showcased a range of reliable products designed for the safety of their users.