Jaguar's DNA is instantly recognisable across their entire range.
It is apparent in the sleek contours of the vehicles, which are agile and powerful, refined and attractive, confident and instinctive.

We designed the new headlights and tail lights of the 2020 Jaguar XE. The original car was launched in 2013 and the project's goal was to revamp its identity, both inside and out.

The new LED lights are more refined and slender than the previous ones. Their shapes are inspired by the fineness of calligraphy and the thickness changes as if they had been painted with a brush on canvas. The Jaguar design is backlit, paying tribute to the brand's original and historic logo.