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KIPRUN
KIPSTORM
Art direction
3D Animation
Developed at the heart of the Decathlon ecosystem, KIPRUN has established itself as the leading French running brand in performance gear, designed to help runners push their limits all the way to the highest levels of competition.
With the KIPSTORM, KIPRUN reaffirms its ambition by choosing a 3D animation as the setting for its official launch: a three-act film that tells the story of the shoe born from the urban environment.


It slowly emerges from its case, the result of time and accumulated effort, before being unveiled in all its glory. A live-action finale unleashes its full potential: frenzy, bursts of speed, and an explosion just like the athletes it is designed to carry to the top.

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