OXELO

1.INTRODUCTION

OXELO is DECATHLON's urban mobility brand. The store offers a wide range of products and services that make skateboarding, quad-biking, roller-blading and scootering accessible to all.

In collaboration with the agency MO&JO specialising in digital acquisition strategies,  

we co-created a social networks policy with the OXELO teams. 

2.MISSION

For OXELO, we carried out an in-depth analysis of the key players on the market then built a bespoke workshop in which we established an overall social media vision for the brand: definition of targets, key messages, tone of communications, media and channels suitable for each objective, etc.

3.SOCIAL NETWORKS POLICY

The policy that we have created has provided a solid basis on which to create social media advertising campaign content that is best-suited to the target channels and groups. 

See our fun and punchy creations HERE

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