OXELO
SOCIAL NETWORKS POLICY
Analysis
Workshop
Brainstorming
Social networks policy
1.INTRODUCTION
OXELO is DECATHLON's urban mobility brand. The store offers a wide range of products and services that make skateboarding, quad-biking, roller-blading and scootering accessible to all.
In collaboration with the agency MO&JO specialising in digital acquisition strategies,
we co-created a social networks policy with the OXELO teams.
2.MISSION
For OXELO, we carried out an in-depth analysis of the key players on the market then built a bespoke workshop in which we established an overall social media vision for the brand: definition of targets, key messages, tone of communications, media and channels suitable for each objective, etc.
3.SOCIAL NETWORKS POLICY
The policy that we have created has provided a solid basis on which to create social media advertising campaign content that is best-suited to the target channels and groups.
See our fun and punchy creations HERE
