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POINT G

BRAND PLATFORM

Analysis

Workshop

Brainstorming

Brand platform

1.INTRODUCTION

Are you familiar with Point G? We are, and we loved working on the construction of its brand platform before creating its visual and graphic identity. This bar in Lille is the stronghold of Aurélie and Juliette, two adventurers who wanted to share their love of travelling.

The 'Globetrotter's Point' is a place for sharing and relaxing that makes a point of offering a unique culinary experience that varies throughout the seasons and takes you to exhilarating places.

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2.MISSION

For Point G, we carried out an in-depth analysis of the key players on the market then we built a bespoke workshop in which we established the basics of the brand: raison d'être, unique selling point, history, key targets, etc.

3. BASE PLATFORM

The brand platform that we created hand-in-hand with the founders gave us a solid basis from which to put all our creativity into developing the travel bar's visual and graphic identity. See the POINT G visual identity here

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EXPLORE FURTHER