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PRAGMATISM IT
PRAGMATISM IT
AT THE HEART OF IT
Artistic direction
Graphic guideline
Creation of supports
TECHNOLOGY
SOME INFORMATION
Pragmatism IT is a company that supports its clients in
the definition of their IT architecture (or information technology).
They entrusted Banana with the realization of their new visual identity. This includes a new logo, patterns, a complete graphic charter, google slide presentations as well as business cards.
CONCEPT
For its new visual identity, Pragmatism wanted a logo
which puts the “P” at the center and which embodies the strong bond that the company maintains with its customers.
To support this change of identity, we also organized a portrait shooting to present a photo of each member of the Pragmatism IT team.
EXPLORE FURTHER
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