PRAGMATISM IT

AT THE HEART OF IT

Artistic direction

graphical charter

Creation of supports

TECHNOLOGY
SOME INFORMATION

Pragmatism IT is a company that supports its clients in
the definition of their IT architecture (or information technology).

They entrusted Banana with the realization of their new visual identity. This includes a new logo, patterns, a complete graphic charter, google slide presentations as well as business cards.

CONCEPT

For its new visual identity, Pragmatism wanted a logo
which puts the “P” at the center and which embodies the strong bond that the company maintains with its customers.

To support this change of identity, we also organized a portrait shooting to present a photo of each member of the Pragmatism IT team.