Driven by a passion for innovation, Lapierre is proud to announce its partnership with the Picnic PostNL team. To mark this event, Lapierre collaborated with the Banana agency to produce a video which tells the story of the signing of this new contract. KIPRUN MORE RUNS, MORE LIFE Art direction Motion Design Video To open a new chapter in its history, KIPRUN has given itself a new identity and entrusted us with the production of the video reveal of its new logo: a strong, meaningful symbol. This video retraces the first lines of this new graphic sign, which starts from a desire to go against the tide, conceived as an impulse. It's a logo that embodies an identity designed to encourage all runners, to encourage them to keep going. So we drew inspiration for this video from the starting block, a real point of support for every runner at the decisive moment. The video goes back to the origins of KIPRUN, born in 2007, marked by the inspiration of the New York marathon and its crowds. It then evokes the brand's unwavering support for runners everywhere, whether on the road or on the trail. The video also reveals the construction of the logotype: a unique angle, inclined at -25°, also present in the typography. This counter-italic breaks the established codes of the running world and affirms KIPRUN's determination to move forward in a different way, to go against the tide. Finally, the identity comes to life through a series of projections on the products. It shows its deployment, its visual power, and how far it can go. EXPLORE FURTHER DS PENSKE Reveal 2025 KIA PV5 COCA COLA COMPANY FOOH PUMA Forever Faster DS PENSKE Bold & Gold VAONIS Reach for the stars MATY Chasing time TARMAK NBA MATY Opera collection EXOTEC Better Faster Smarter PONGORI Rollnet satisfying animation BANANA 3D & VR fashion show NIKE Move to zero COURSE D'ORIENTATION Social media campaign DECATHLON l DESIGN Logo animation GOBIK The perfect fit DS PENSKE Monaco 1/1

KIA unveiled its new PBV concept at the 2024 IAA Transportation show in Hanover. The brand partnered with 12 key collaborators to address the needs of professionals. For each of them, we created a duo of synchronized 3D animations: one showcasing the exterior of the vehicle in a custom-designed setting, and the other focusing on the interior, enhanced by an anamorphic screen that creates a stunning illusion of depth. KIA PV5 - The van with multiple configurations Art direction CGI animation Video KIA PV5 KIA, the renowned Korean automobile brand, unveiled its new PBV (Platform Beyond Vehicle) concept at the 2024 IAA Transportation show in Hanover, Germany. This concept is set to revolutionize the light commercial vehicle market by offering an innovative range of electric vehicles for professional use. From refrigerated vehicles to transportation for individuals with reduced mobility, Kia has partnered with 12 key collaborators to meet the needs of professionals. For each partner, we created a duo of synchronized 3D animations: one showcasing the exterior of the vehicle in a custom-designed environment, and the other focusing on the interior, enhanced by an anamorphic screen that creates a striking illusion of depth. KIA - Videos EXPLORE FURTHER DS PENSKE Reveal 2025 LAPIERRE We are back ! COCA COLA COMPANY FOOH PUMA Forever Faster DS PENSKE Bold & Gold VAONIS Reach for the stars MATY Chasing time TARMAK NBA MATY Opera collection EXOTEC Better Faster Smarter PONGORI Rollnet satisfying animation BANANA 3D & VR fashion show NIKE Move to zero COURSE D'ORIENTATION Social media campaign DECATHLON l DESIGN Logo animation GOBIK The perfect fit DS PENSKE Monaco 1/1

To showcase their refined collection and highlight their different designs, we followed two modern-day hipsters out and about. BILLYBELT TRADITIONALLY ORIGINAL Artistic Direction Fashion photoshoot TRADITIONALLY ORIGINAL Designing urban clothing and accessories that combine modernity and durability: BILLYBELT offers essential, timeless pieces for both men and women's wardrobes. After helping BILLYBELT in building its brand platform, we produce videos and photo shoots highlighting the colours, patterns and materials that are an integral part of its DNA. EXPLORE FURTHER HUTCHINSON Blackbird JULBO EVAD-2 SHARK Back to track ADVANCED BIKE Let's ride ahead DECATHLON | KIPSTA WOMEN Play more MATY Collection opéra SHARK Oxo DECATHLON - OUTSHOCK Fight your limits DECATHLON - OUTSHOCK Justice League DECATHLON - RIVERSIDE Seeking the best moments in life DECATHLON - WEDZE Boots 580 campaign VERTBAUDET You'll love being a parent Decathlon - OFFLOAD On the field and beyond LES CHOSES QUI COMPTENT Short film 1/1

Founded in June 2021, Avrilegi assists companies on a daily basis with all their labor law issues. Its objective: to provide quick, educational and concrete answers, enabling companies to optimize their decision-making and control their risks! avrilegi SOCIAL LAW CONSULTING FIRM Creation of a brand name Creation of a visual identity Look & feel Webdesign Founded in June 2021, Avrilegi assists companies on a daily basis with all their labor law issues. Its objective: to provide quick, educational and concrete answers, enabling companies to optimize their decision-making and control their risks! Gwendoline AVRIL, founder of AVRILEGI shared with us her desire to keep her family name in her brand name. To do this, we have contracted AVRIL and LEGI, meaning "law" in Latin, thus giving life to AVRILEGI. After building the firm's brand platform with the founder, we created its global brand universe. Logo, creation of the graphic and iconographic charter, creation of the website and support for global communication, we put all our creativity at the service of this budding company. Discover the landing page EXPLORE FURTHER BILLYBELT Brand platform ADEO Brand of the inhabitants AVRILEGI Brand platform and visual identity CONFIDENCE Brand platform and visual identity OH ! LES FLEURS Brand platform and visual identity ARCANTE Brand platform and visual identity TRIBORD Vision DECATHLON Worldwide iconographic guideline 1/1

BANANA WATCHES LAB WATCHES LAB INTERNAL R&D EXPLORE FURTHER JULBO EVAD-2 SHARK Back to track ADVANCED BIKE Let's ride ahead DECATHLON | KIPSTA WOMEN Play more MATY Opera collection BILLYBELT Traditionally original DECATHLON - OUTSHOCK Fight your limits DECATHLON - OUTSHOCK Justice League DECATHLON - RIVERSIDE Seeking the best moments in life DECATHLON - WEDZE Boots 580 campaign VERTBAUDET You'll love being a parent Decathlon - OFFLOAD On the field and beyond LES CHOSES QUI COMPTENT Short film 1/1

ADeO BRANDS OF THE INHABITANTS Brand strategy Brand identity Motion design ADEO The European leader in DIY consulted us as part of the redesign of the visual identity of its internal brands, MDH, Marques Des Habitants (Naterial, Spaceo, Inspire, Dexter, Sterwins, Sensea, Lexman, Standers, Artens, Luxens , Delinia, Axton, Geolia, Equation). INITIAL MISSION Our initial mission was to create a game framework to guarantee visual consistency between each of the brands while leaving them graphic freedom in the creation of future identities. Visual identity Secondly, we redefined the identity of three of the 15 MDH, namely Spaceo, Inspire and Naterial. The other visual identities have been created or are in the process of being created by internal teams in compliance with the validated game framework. GUIDELINE The objective of deploying these new identities to all MDH brands is to respect global consistency. This is why we have set up a detailed graphic guideline for each of the logotypes we have created. SPOTLIGHT In order to promote their changes to internal teams, we brought to life the story of two MDHs: Inspire and Sensea through videos made in motion design. MALE discover the visual stories of INSPIRE & sensea EXPLORE FURTHER KOSMO The #1 of astrology network ACENSI Unleash your digital potential WISRR Smartrr, fastrr, wisrr STATERA Born to balance EXOLEGEND It's gonna be exolegendary! PRIX DE CORNULIER Visual identity TROTTEUR FRANÇAIS Visual identity ADEO Brand fo the inhabitants AVRILEGI Brand platform and visual identity CONFIDENCE Reveal the best version of yourself OH ! LES FLEURS From emotion to creation ARCANTE Builders of agreements 1/1

ADeO BRANDS OF THE INHABITANTS Brand strategy Brand identity Motion design ADEO The European leader in DIY consulted us as part of the redesign of the visual identity of its internal brands, MDH, Marques Des Habitants (Naterial, Spaceo, Inspire, Dexter, Sterwins, Sensea, Lexman, Standers, Artens, Luxens , Delinia, Axton, Geolia, Equation). INITIAL MISSION Our initial mission was to create a game framework to guarantee visual consistency between each of the brands while leaving them graphic freedom in the creation of future identities. Visual identity Secondly, we redefined the identity of three of the 15 MDH, namely Spaceo, Inspire and Naterial. The other visual identities have been created or are in the process of being created by internal teams in compliance with the validated game framework. GUIDELINE The objective of deploying these new identities to all MDH brands is to respect global consistency. This is why we have set up a detailed graphic guideline for each of the logotypes we have created. SPOTLIGHT In order to promote their changes to internal teams, we brought to life the story of two MDHs: Inspire and Sensea through videos made in motion design. MALE discover the visual stories of INSPIRE & sensea EXPLORE FURTHER KOSMO The #1 of astrology network ACENSI Unleash your digital potential WISRR Smartrr, fastrr, wisrr STATERA Born to balance EXOLEGEND It's gonna be exolegendary! PRIX DE CORNULIER Visual identity TROTTEUR FRANÇAIS Visual identity ADEO Brand fo the inhabitants AVRILEGI Brand platform and visual identity CONFIDENCE Reveal the best version of yourself OH ! LES FLEURS From emotion to creation ARCANTE Builders of agreements 1/1

ROULE MA POULE WE'RE HATCHING SOMETHING Creation of a visual identity Look & feel Logo - Business card - Drinks menu Discover the website Discover the brand platform WE'RE HATCHING SOMETHING Roule ma Poule is the story of three hedonists: an entrepreneur, a restaurant owner and a geek who have united their strengths and talents to tantalise your tastebuds. At the heart of their eco-responsible concept are free-range chicken, French produce and a trendy, relaxed setting that will really make an impression. We put our noses to the grindstone with these 3 gourmets to create a visual and graphic identity for their restaurant and hatch a concept that was both fun and surprising. From their logo to their front window and menus, we put all our creative talent into their explosive style. EXPLORE FURTHER EXOLEGEND Become part of the legend STATERA Born to balance ACENSI Unleash your digital potential WISRR Smartrr, Fastrr, Wisrr TROTTEUR FRANÇAIS Elegance & dynamism KOS.MO The #1 Astrology Network CORNULIER French excellence ADEO Brands of the inhabitants ARCANTE Group Builders of agreements OH ! LES FLEURS From emotion to creation CONFIDENCE Reveal the best version of yourself Pragmatism IT At the heart of it Avrilegi Social law consulting firm POINT G Brand platform ROULE MA POULE Brand platform 1/1

SERGIC €300 CAMPAIGN Graphic design Motion design With sergic , I act. The real estate service provider Sergic trusted us for the design of their campaign. Minimalist, impactful, authentic and unique, the artistic direction of this print and web campaign, made up of flyers, posters and videos in motion design, aims to reach as many people as possible: merchants, craftsmen, individuals... everyone can get involved. identify. Our objective ? Make proximity a generator of links. EXPLORE FURTHER ADEO Positive Tech OH! LES FLEURS From emotion to creation TROTTEUR FRANÇAIS Legend race Zeturf DECATHLON - TRIBORD Encourage endless explorations DECATHLON - KIPSTA LFP AVRILEGI Social law consulting firm ARCANTE GROUP Builders of agreements ONU eTrade for Women DECATHLON | TARMAK Social media campaign DECATHLON - ITIWIT Explore to protect vision DECATHLON - FORCLAZ Landing Page Travel 500 DECATHLON - ARTENGO Gaël Monfils SERGIC €300 campaign DECATHLON - TARMAK Elevate 900 DECATHLON - TARMAK R900 - Build to resist 1/1

THE POINT G TRAVEL BAR Creation of a visual identity Look & feel Logo - Business card - Drinks menu TRAVEL BAR INTERACTIVE DISCOVERY Are you familiar with Point G? We are, and we loved working on its visual and graphic identity. This bar in Lille is the stronghold of Aurélie and Juliette, two adventurers who wanted to share their love of travelling. The Globe Trotter's Point is a place for sharing and relaxing that makes a point of offering a unique culinary experience that varies throughout the seasons and takes you to exhilarating places. We thought in-depth about Point G's unique identity and character. The look and feel that we created reflects the pleasure that these creators wanted to kindle in their visitors: culinary pleasure, the pleasure of conversation, of the moment, and of talking about past travels and future adventures. EXPLORE FURTHER TROTTEUR FRANÇAIS Elegance & Dynamism EXOLEGEND Become part of the legend STATERA Born to balance ACENSI Unleash your digital potential WISRR Smartrr, Fastrr, Wisrr KOS.MO The #1 Astrology Network CORNULIER French excellence ADEO Brands of the inhabitants ARCANTE Group Builders of agreements OH ! LES FLEURS From emotion to creation CONFIDENCE Reveal the best version of yourself Pragmatism IT At the heart of it Avrilegi Social law consulting firm POINT G Brand platform ROULE MA POULE Brand platform 1/1

ROULE MA POULE BRAND PLATFORM Analysis Workshop Brainstorming Brand platform 1.INTRODUCTION Roule ma Poule is the story of three hedonists: an entrepreneur, a restaurant owner and a geek who have united their strengths and talents to tantalise your tastebuds. At the heart of their eco-friendly concept are free-range chicken, French produce and a trendy, relaxed setting that will really make an impression. We put our noses to the grindstone with these 3 gourmets to create the restaurant's brand platform and hatch a concept that was both fun and surprising. 2.MISSION For Roule Ma Poule, we carried out an in-depth analysis of the key players on the market then built a bespoke workshop in which we established the basics of the brand: raison d'être, unique selling point, history, targets, promise, etc. 3.BASE PLATFORM The brand platform that we created hand-in-hand with the founders gave us a solid basis on which to build their visual and graphic identity and their social networks communications campaign. See the ROULE MA POULE identity here Discover EXPLORE FURTHER ADEO Brands of the inhabitants TRIBORD Vision & Brand platform ARCANTE Group Builders of agreements OH ! LES FLEURS From emotion to creation CONFIDENCE Reveal the best version of yourself AVRILEGI Social law consulting firm DECATHLON worldwide iconographic charter BILLYBELT Brand platform POINT G Brand platform & Visual Identity FOUGANZA Editorial charter 1/1