WEDZE ADEO POSITIVE TECH Artistic direction Illustration Motion design Web design A HIGHLIGHTED ROLE ADEO The European leader in DIY consulted us to highlight the new brand platform of ADEO TECH, the company's digital division. MOTION DESIGN Based on the visual identity and illustrations made by TBWA, we animated them to bring them to life. LANDING PAGE In addition, we have developed and integrated a landing page integrating all the illustrations. LIFE & DIGITAL Finally, we produced an illustration summarizing the role and universe of ADEO TECH. This visual combining life & digital is affixed to employees' sweatshirts. DISCOVER THE PAGE DISCOVER THE PAGE EXPLORE FURTHER ADEO Positive Tech OH! LES FLEURS From emotion to creation TROTTEUR FRANÇAIS Legend race Zturf DECATHLON - TRIBORD Encourage endless explorations DECATHLON - KIPSTA LFP AVRILEGI Social law consulting firm ARCANTE GROUPE Builders of agreements ONU eTrade for Women DECATHLON | TARMAK Social media campaign DECATHLON - ITIWIT Explore to protect vision DECATHLON - FORCLAZ Landing Page Travel 500 DECATHLON - ARTENGO Gaël Monfils SERGIC €300 campaign DECATHLON - TARMAK Elevate 900 DECATHLON - TARMAK R900 - Build to resist 1/1

PORSCHE SHOES PUT YOUR BEST FOOT FORWARD Fashion Design Product creation PORSCHE SHOES Porsche Design is a luxury fashion and high-tech brand belonging to the renowned Porsche automotive group. Whether re-interpreting icons or creating innovative shoes, the Bavarian brand designs elegant, functional and ecologically sustainable products. EXPLORE FURTHER FUGUE Fiction One JAGUAR F-Pace AUDI Light urban mobility BRP SEA-DOO Rapid concept JAGUAR L-Pace - Flux Wheel DECATHLON - OXELO Brain juice PORSCHE DESIGN Put your best foot forward JAGUAR Feline look PORSCHE DESIGN A porsche on water PEUGEOT Sculpted by centrifugal force FUGUE Time in parentheses AUDI Another way of travelling 1/1

TARMAK RAISE YOUR GAME Artistic Direction Studio photoshoot Motion design SEASON 1 : ELEVATIOn SEASON 2 : COLOr POwER RAISE YOUR GAME TARMAK is DECATHLON's Basketball brand. The store offers a product range that makes the game accessible to all, in any location, whether it's on the courts, in a playground or at home . To launch its new basketball shoe, the ELEVATE 900, the brand asked us to create an advertising campaign dedicated to social networks. The new ELEVATE 900 shoe was designed to guarantee explosive dynamism. Inspired by the idea of levitation, we highlighted this innovative product from all angles. The content created should tempt, reveal the product's advantages and make people want to play. EXPLORE FURTHER ADEO Positive Tech OH! LES FLEURS From emotion to creation TROTTEUR FRANÇAIS Legend race Zeturf DECATHLON - TRIBORD Encourage endless explorations DECATHLON - KIPSTA LFP AVRILEGI Social law consulting firm ARCANTE GROUPE Builders of agreements ONU eTrade for Women DECATHLON | TARMAK Social media campaign DECATHLON - ITIWIT Explore to protect vision DECATHLON - FORCLAZ Landing Page Travel 500 DECATHLON - ARTENGO Gaël Monfils SERGIC €300 campaign DECATHLON - TARMAK Elevate 900 DECATHLON - TARMAK R900 - Build to resist 1/1

MATY Opera Collection Artistic direction CGI Video FRENCH RENAISSANCE MATY is a famous French watchmaking and jewelry brand. Inspired by one of the brand's flagships, an iconic bracelet from 1965, the new Opéra collection is the milestone between the heritage and the future of the house which knows how to span the ages with style. To enhance each of the new gold and diamond bracelets, we created a campaign combining video and CGI. The communication kit also includes real and 3D static visual. OPERA COLLECTION EXPLORE FURTHER NIKE Move to zero DECATHLON l DESIGN Logo animation BANANA 3D & VR fashion show DECATHLON l PONGORI Rollnet satisfying animations DECATHLON l SOLOGNAC Treemetic DECATHLON l COURSE D'ORIENTATION Social media campaign BRP l Sea-Doo Rapid concept DECATHLON l NEWFEEL Thrills in animation DECATHLON l KIPRUN 3D fashion show DECATHLON l TARMAK Hoop 500 DELTA NEU Airina TECHNIMA l SOPPEC Liner marker CONFIDENCE Reveal the best version of yourself 1/1

avrilegi SOCIAL LAW CONSULTING FIRM Creation of a brand name Creation of a visual identity Look & feel Webdesign Founded in June 2021, Avrilegi assists companies on a daily basis with all their labor law issues. Its objective: to provide quick, educational and concrete answers, enabling companies to optimize their decision-making and control their risks! Gwendoline AVRIL, founder of AVRILEGI shared with us her desire to keep her family name in her brand name. To do this, we have contracted AVRIL and LEGI, meaning "law" in Latin, thus giving life to AVRILEGI. After building the firm's brand platform with the founder, we created its global brand universe. Logo, creation of the graphic and iconographic charter, creation of the website and support for global communication, we put all our creativity at the service of this budding company. Discover the landing page EXPLORE FURTHER ADEO Brands of the inhabitants TRIBORD Vision & Brand platform ARCANTE Group Builders of agreements OH ! LES FLEURS From emotion to creation CONFIDENCE Reveal the best version of yourself DECATHLON Worldwide iconographic charter BILLYBELT Brand platform POINT G Brand platform & Visual Identity ROULE MA POULE Brand platform & Visual identity FOUGANZA Editorial Charter 1/1

KALENJI 3D FASHION SHOW & VR Artistic direction 3D Animation VR AWARD Project awarded at the "Com' en Or Trophy 2022" "Customer Experience" category 3d fashion show & vr We have developed an innovative solution to create videos of worn clothes in action : walking, running, or any other wished mouvement. Everything starts with the row templates to create a virtual fashion show. Then, clothes are modeled and animated in 3D on virtual models. ​ The fashion show can be viewed in two different formats : - 4K Video - VR Animation ​ This solution enables you to get a couple of advantages in different fields of activity such as conception, sales and communication conception The modelisation accelerates the clothes creation process. Indeed, thanks to the 3D fashion show, one can anticipate the movements of the different cuts and materials while standing still, walking or even running for example. In this way, one can test the collection even before receiving the first prototypes. Designers and product managers will save precious time. SALES About sales, our solution helps to minimize risks and ease the decision taking process thanks to a better visualization of the products. Nowadays buyers order several millions of products at a time only with the row templates in 1D. It can lead to unpleasant surprises that can be avoided with our 3D or VR contents. COMMUNICATION Finally, about communication, a 3D animated fashion show is deeply avant-gardist. It is the perfect medium to promote clothes because the images are only focused on them. Without the models, anyone can imagine themselves wearing the clothes no matter their body type or their origin. 3D images offer infinite possibilities : one can zoom on details, watch how the fabric moves during an action, change the colors of the product depending on the collections… There is therefore no need to organise a photoshoot given that all the contents are completely reusable. Moreover, this type of project can be very quickly developed (about 10 or 15 days). EXPLORE FURTHER NIKE Move to zero DECATHLON l DESIGN Logo animation BANANA 3D fashion show & VR DECATHLON l PONGORI Rollnet satisfying animations DECATHLON l SOLOGNAC Treemetic DECATHLON l COURSE D'ORIENTATION Social media campaign BRP l Sea-Doo Rapid concept DECATHLON l NEWFEEL thrills in animation DECATHLON l KIPRUN 3D fashion show DECATHLON l TARMAK Hoop 500 DELTA NEU Airina TECHNIMA l SOPPEC Liner marker CONFIDENCE Reveal the best version of yourself 1/1

FOUGANZA FOUGANZA EDITORIAL GUIDELINES Benchmark Workshop 1.INTRODUCTION Fouganza, the Decathlon Group's horse riding brand, mainly targets its communications at young women and contacted us to address an issue it was facing: how should it communicate and build a lasting relationship with its core target market? 2.MISSION Harmonise the tone of communications and discourse by drafting editorial guidelines for the Horse rider 500: an experienced horse rider aged 14 to 25. 3.WORKSHOP BANANA's added value: organising an attractive and agile workshop to work with the customer to define the right tone and rules to adopt for relevant communication that is adapted to the target markets and, more specifically, to the core of those markets. EXPLORE FURTHER ADEO Brands of the inhabitants TRIBORD Vision & Brand platform ARCANTE Group Builders of agreements OH ! LES FLEURS From emotion to creation CONFIDENCE Reveal the best version of yourself AVRILEGI Social law consulting firm DECATHLON Worldwide Iconographic charter BILLYBELT Brand platform POINT G Brand platform & Visual identity ROULE MA POULE Brand platform & Visual identity 1/1

RIVERSIDE SEEKING THE BEST MOMENTS IN LIFE Artistic Direction Sport photoshoot Seeking the best moments in life RIVERSIDE is DECATHLON's touring and all-road bike brand. The store offers a range of products designed to encourage its users to get away and enjoy unique experiences. We wanted to convey, in pictures, the pleasure of getting into the saddle and setting off on a voyage of self-discovery and interaction with others, while travelling through landscapes each more incredible than the last. To do so, we headed off to seek adventure on an unforgettable journey, capturing moments in a photojournalistic style. We provided an authentic portfolio that makes the viewer want to follow in the footsteps of peerless adventurers and head out to discover extraordinary panoramas, by bike. EXPLORE FURTHER MATY TV Advertising LES CHOSES QUI COMPTENT Short film DECATHLON - OUTSHOCK Justice League DECATHLON | KIPSTA WOMEN Play more DECATHLON - RIVERSIDE Seeking the best moments in life DECATHLON - WEDZE Boots 580 Campaign VERTBAUDET You'll love being a parent! ADEO - STERWINS Cutting patterns DECATHLON - OUTSHOCK Fight your limits BILLYBELT Traditionally original Decathlon - OXELO ADVANCED Imagining the future Crédit Agricole This is symbiosis Decathlon - OFFLOAD On the field and beyond 1/1

CORNULIER FRENCH EXCELLENCE Visual identity OUR MISSION LeTrot, a horse trotting racing association, contacted us to rethink the visual identity of their most prestigious mounted trotting race: the Prix Cornulier. CORNULIER PRIZE The Prix de Cornulier is an internationally renowned French horse race, reserved for trotting horses aged 5 and over. It takes place every year in January at the Hippodrome de Vincennes in Paris. Considered the queen race of mounted trotting, it attracts the best jockeys and horses in this discipline. The Prix de Cornulier is an event eagerly awaited by horse racing enthusiasts, and it is often considered a dress rehearsal before the Prix d'Amérique, the most prestigious harnessed trotting race. IDENTITY We have built a strong, elegant and proud identity, carried by a winning duo: navy blue and cream beige. A French identity filled with heritage, history and know-how, born of the finesse of this competition. EXPLORE FURTHER EXOLEGEND Become part of the legend STATERA Born to balance ACENSI Unleash your digital potential WISRR Smartrr, Fastrr, Wisrr TROTTEUR FRANÇAIS Elegance & dynamism KOS.MO The #1 Astrology Network CORNULIER French Excellence ADEO Brands of the inhabitants ARCANTE Group Builders of agreements OH ! LES FLEURS From emotion to creation CONFIDENCE Reveal the best version of yourself PRAGMATISM IT At the heart of it AVRILEGI Social law consulting firm POINT G Brand platform ROULE MA POULE Brand platform 1/1

BRP SEA DOO RAPID CONCEPT Transportation design 3D animation THE CHALLENGE BRP is the benchmark brand in the recreational vehicles sector. Its jet ski branch, Sea-Doo, is dedicated to water sports. The brand called on our design expertise to create a model specially adapted to river sports. Our mission? To design an aquatic vehicle that could descend rapids and then climb back up them. After in-depth analysis based on documentary research and a kayak outing, we identified three user scenarios that formed the basis of our whole project. A torrent of ideas, drawings and 3D models culminated in the final concept: We named it Rapid: an air bubble wedged between the semi-rigid outer doughnut and the central part comprising the motor and the ergonomic part. This protects the sensitive parts from impacts. This futuristic concept enables the most daring of explorers to climb a mountain via aquatic routes. EXPLORE FURTHER FUGUE Fiction One JAGUAR F-Pace AUDI Light urban mobility BRP SEA-DOO Rapid concept JAGUAR L-Pace - Flux Wheel DECATHLON - OXELO Brain juice PORSCHE DESIGN Put your best foot forward JAGUAR Felin look PORSCHE DESIGN A porsche on water PEUGEOT Sculpted by centrifugal force FUGUE Time in parentheses AUDI Another way of travelling 1/1

DECATHLON PHOTOGRAPH AND ILLUSTRATION GUIDELINES Analysis Action plan Workshop Brainstorming Photograph and illustration guidelines​ In 2014, DECATHLON, the French leader in the design and sale of sports equipment, wanted to unite its own brands and refocus on its image to make it simpler, more meaningful and more impactful. In 2015, the group asked us for an analysis of its entire image library. 1.STATEMENT As a result of this analysis, significant differences in quality, image capture, image processing and light were observed. Historically, each internal brand had worked independently and with autonomy. There was a lack of overall unified artistic direction. 2.MISSION Define an overall framework that facilitates increased consistency, meaningfulness and pride. Upgrade the quality of content. Give meaning to the images to make people want to exercise. 3.ISSUES How can we bring all of DECATHLON's leader images and the group's entire image creation and production ecosystem together around a common artistic vision? How do we manage a cross-functional project for a group of more than 80,000 employees split into more than 50 internal brands? 4.STANCE Build collaborative thinking to define a coherent overall artistic direction. Assert the group's values and bring them out through images. 5.KEY STEPS An action plan was defined in order to complete this cross-functional project : Analyse Unite Deploy Apply 5.1 ANALYZE Following the initial study of the image library, the project continued with a 360° analysis internally and externally, in France and abroad. 5.2 UNITE By running internal brainstorming sessions, we defined the values and codes of the group's photography in the summer of 2016. At the heart of the discussion was a representative panel of internal and external stakeholders involved in the production or use of photos and videos. Co-writing was the key to success, as it resulted in shared support for the project. 5.3 DEploy In order to improve consistency while respecting the identity of each sport, the brand entrusted us with applying the framework to its internal brands in late 2016. To do this, we created a bespoke workshop and rolled it out to more than 20 brands. Some of the best known are QUECHUA, BTWIN, DOMYOS, OXELO, KIPSTA and TARMAK, which have just signed in 2021 with the NBA 5.4 APPLy Ensuring compliance with the photograph and illustration guidelines written to date is the responsibility of the company and its brands.​ Today, we guarantee this in the creation of advertising campaigns. 6. OUTCOME A meaningful, powerful and harmonious image library. Simplification and optimisation of the work of image stakeholders. Pride and a greater sense of belonging to the brand for its teams. 7. continuous improvement In 2023 we continue to work with Decathlon in order to promote the growth of their new internal brands. We are co-building new iconographic charts to create photo and video contents that are both impactful and unforgettable. EXPLORE FURTHER ADEO Brands of the inhabitants TRIBORD Brand platform & vision ARCANTE Group Builders of agreements OH ! LES FLEURS From emotion to creation CONFIDENCE Reveal the best version of yourself AVRILEGI Social law consulting firm BILLYBELT Brand platform POINT G Brand platform & visual identity ROULE MA POULE Brand platform & visual identity FOUGANZA Editoral charter 1/1