ELEGANCE & DYNAMISM
The creative team injected new life into the "LeTrot" logo to perfectly reflect the two pillars of the association: the sulky and the stirrup. Playing with perspective, the stirrup now occupies the front, showing off its elegant silhouette, while in the background the silhouette of the sulky takes shape.
trotteur français Society
Created on 21 October 1864 under the name "Société du Demi-Sang", the primary mission of the 1901 law association known as the "Société d'Encouragement à l'Elevage du Trotteur Français" (SETF) is to work towards the development of trotting races in France and the protection of the French Trotter breed in all its specificity. Now known as the "Société du Trotteur Français", the change to the association's logo was a natural consequence.
In this design, the soul of the association is combined with a meticulous aesthetic, creating more than just a logo - it's a promise of limitless experiences.