To accompany the launch of its new ultra-light, dynamic running shoes, KIPRUN entrusted us with the creation of an immersive 3D animation, designed to highlight its technical architecture combining carbon plate and high-density injected foam. Designed to break records and dominate competitions, these performance shoes are among the three lightest on the market. KIPRUN KD900X LAB Art direction 3D Animation Motion Design For the launch of its new ultra-light, dynamic running shoes, KIPRUN entrusted us with the creation of an immersive 3D animation, designed to highlight its technical architecture combining carbon plate and high-density injected foam. Designed to break records and dominate competitions, these performance shoes are among the three lightest on the market. The animation reveals the shoe under construction in a darkened environment: foam beads agglomerate, carbon fibers intertwine, giving rise to an innovative, racy silhouette of taut, sharp lines. To enhance the immersive experience, we crafted a custom sound design that evokes the shoe’s lightness, movement, and precision. Through subtle lighting effects and FPV shots plunging into the very interior of the shoe, the video transcribes the technicality and precision of its design into a sensory experience. A concentrate of performance embodied in an ultra-dynamic mise-en-scène. EXPLORE FURTHER MANHATTAN Make unified commerce possible GOBIK Lancer bib short HIPRO Protein bars DS PENSKE Reveal 2025 BANANA_Creative_agency_KIA_3D_salon_vehicule_edited PV5 LAPIERRE We are back ! COCA COLA GROUP FOOH PUMA Forever Faster DS PERFORMANCE Bold & Gold VAONIS Reach for the stars MATY Chasing time DS PENSKE Monaco TARMAK NBA MATY Opera collection EXOTEC Better Faster Smarter DECATHLON l PONGORI Rollnet satisfying animations BANANA 3D & VR Fashion Show NIKE Move to zero DECATHLON l COURSE D'ORIENTATION Social media campaign GOBIK The perfect fit DECATHLON l DESIGN Logo animation 1/1

With the goal to franchise, Oh! les fleurs entrusted us with the design of their brand platform and their new visual identity. To complete this mission, a brand strategy was also developed. SHARK Start the thrill LOULOU Audiovisual rental KOSMO The #1 of astrology network ACENSI Unleash your digital potential WISRR Smartrr, fastrr, wisrr STATERA Born to balance EXOLEGEND It's gonna be exolegendary! PRIX DE CORNULIER Visual identity TROTTEUR FRANÇAIS Visual identity ADEO Visual identity AVRILEGI brand platform & visual identity CONFIDENCE brand platform & visual identity ARCANTE brand platform & visual identity 1/1

In the celestial universe of astrology, the KOSMO star shines brightly. Our agency orchestrated the metamorphosis of this number 1 affiliation platform in astrology, subtle and elegant. SHARK Start the thrill LOULOU Audiovisual rental ACENSI Unleash your digital potential WISRR Smartrr, fastrr, wisrr STATERA Born to balance EXOLEGEND It's gonna be exolegendary! PRIX DE CORNULIER Visual identity TROTTEUR FRANÇAIS Visual identity ADEO Visual identity AVRILEGI brand platform & visual identity CONFIDENCE brand platform & visual identity OH ! LES FLEURS brand platform & visual identity ARCANTE brand platform & visual identity 1/1

BANANA WATCHES LAB WATCHES LAB INTERNAL R&D EXPLORE FURTHER JULBO EVAD-2 SHARK Back to track ADVANCED BIKE Let's ride ahead DECATHLON | KIPSTA WOMEN Play more MATY Opera collection BILLYBELT Traditionally original DECATHLON - OUTSHOCK Fight your limits DECATHLON - OUTSHOCK Justice League DECATHLON - RIVERSIDE Seeking the best moments in life DECATHLON - WEDZE Boots 580 campaign VERTBAUDET You'll love being a parent Decathlon - OFFLOAD On the field and beyond LES CHOSES QUI COMPTENT Short film 1/1

ADeO BRANDS OF THE INHABITANTS Brand strategy Brand identity Motion design ADEO The European leader in DIY consulted us as part of the redesign of the visual identity of its internal brands, MDH, Marques Des Habitants (Naterial, Spaceo, Inspire, Dexter, Sterwins, Sensea, Lexman, Standers, Artens, Luxens , Delinia, Axton, Geolia, Equation). INITIAL MISSION Our initial mission was to create a game framework to guarantee visual consistency between each of the brands while leaving them graphic freedom in the creation of future identities. Visual identity Secondly, we redefined the identity of three of the 15 MDH, namely Spaceo, Inspire and Naterial. The other visual identities have been created or are in the process of being created by internal teams in compliance with the validated game framework. GUIDELINE The objective of deploying these new identities to all MDH brands is to respect global consistency. This is why we have set up a detailed graphic guideline for each of the logotypes we have created. SPOTLIGHT In order to promote their changes to internal teams, we brought to life the story of two MDHs: Inspire and Sensea through videos made in motion design. MALE discover the visual stories of INSPIRE & sensea EXPLORE FURTHER KOSMO The #1 of astrology network ACENSI Unleash your digital potential WISRR Smartrr, fastrr, wisrr STATERA Born to balance EXOLEGEND It's gonna be exolegendary! PRIX DE CORNULIER Visual identity TROTTEUR FRANÇAIS Visual identity ADEO Brand fo the inhabitants AVRILEGI Brand platform and visual identity CONFIDENCE Reveal the best version of yourself OH ! LES FLEURS From emotion to creation ARCANTE Builders of agreements 1/1

ADeO BRANDS OF THE INHABITANTS Brand strategy Brand identity Motion design ADEO The European leader in DIY consulted us as part of the redesign of the visual identity of its internal brands, MDH, Marques Des Habitants (Naterial, Spaceo, Inspire, Dexter, Sterwins, Sensea, Lexman, Standers, Artens, Luxens , Delinia, Axton, Geolia, Equation). INITIAL MISSION Our initial mission was to create a game framework to guarantee visual consistency between each of the brands while leaving them graphic freedom in the creation of future identities. Visual identity Secondly, we redefined the identity of three of the 15 MDH, namely Spaceo, Inspire and Naterial. The other visual identities have been created or are in the process of being created by internal teams in compliance with the validated game framework. GUIDELINE The objective of deploying these new identities to all MDH brands is to respect global consistency. This is why we have set up a detailed graphic guideline for each of the logotypes we have created. SPOTLIGHT In order to promote their changes to internal teams, we brought to life the story of two MDHs: Inspire and Sensea through videos made in motion design. MALE discover the visual stories of INSPIRE & sensea EXPLORE FURTHER KOSMO The #1 of astrology network ACENSI Unleash your digital potential WISRR Smartrr, fastrr, wisrr STATERA Born to balance EXOLEGEND It's gonna be exolegendary! PRIX DE CORNULIER Visual identity TROTTEUR FRANÇAIS Visual identity ADEO Brand fo the inhabitants AVRILEGI Brand platform and visual identity CONFIDENCE Reveal the best version of yourself OH ! LES FLEURS From emotion to creation ARCANTE Builders of agreements 1/1

FOUGANZA FOUGANZA EDITORIAL GUIDELINES Benchmark Workshop 1.INTRODUCTION Fouganza, the Decathlon Group's horse riding brand, mainly targets its communications at young women and contacted us to address an issue it was facing: how should it communicate and build a lasting relationship with its core target market? 2.MISSION Harmonise the tone of communications and discourse by drafting editorial guidelines for the Horse rider 500: an experienced horse rider aged 14 to 25. 3.WORKSHOP BANANA's added value: organising an attractive and agile workshop to work with the customer to define the right tone and rules to adopt for relevant communication that is adapted to the target markets and, more specifically, to the core of those markets. EXPLORE FURTHER ADEO Brands of the inhabitants TRIBORD Vision & Brand platform ARCANTE Group Builders of agreements OH ! LES FLEURS From emotion to creation CONFIDENCE Reveal the best version of yourself AVRILEGI Social law consulting firm DECATHLON Worldwide Iconographic charter BILLYBELT Brand platform POINT G Brand platform & Visual identity ROULE MA POULE Brand platform & Visual identity 1/1

PORSCHE DESIGN A PORSCHE ON WATER 3D rendering Yacht design A PORSHE ON WATER The SpeedDream 70 yacht was designed at Porsche Design Studio for the manufacturer SpeedDream, during the period of our designer's involvement. It is aimed at sailors looking for high speed and thrills. The SpeedDream 70 has a long, slender hull with sleek contours. Its layout allows light to completely flood in and its two outside control cabins are more like cars than traditional sailing yachts. EXPLORE FURTHER FUGUE Fiction One JAGUAR F-Pace AUDI Light urban mobility BRP SEA-DOO Rapid concept JAGUAR L-Pace - Flux Wheel DECATHLON - OXELO Brain juice PORSCHE DESIGN Put your best foot foward JAGUAR Felin look PORSCHE DESIGN A porsche on water PEUGEOT Sculpted by centrifugal force FUGUE Time in parentheses AUDI Another way of travelling 1/1

TARMAK R900 - BUILT TO RESIST Art Direction Graphic design Social media NOTHING BUT PLAY TARMAK is the basketball brand of DECATHLON. The brand offers a universe of products making the pleasure of dribbling accessible to everyone, everywhere, on fields, in a playground or at home. For the launch of its new R900 ball, the brand asked us to create its social media campaign, in an underground and distinct universe. The result is a play of chiaroscuro, dark and red tones and a surreal campaign in a rebel spirit. EXPLORE FURTHER ADEO Positive Tech OH! LES FLEURS From emotion to creation TROTTEUR FRANÇAIS Prix d'Amérique DECATHLON - TRIBORD Encourage endless explorations DECATHLON - KIPSTA LFP AVRILEGI Social law consulting firm ARCANTE GROUPE Builders of agreements ONU eTrade for Women DECATHLON | TARMAK Social media campaign DECATHLON - ITIWIT Explore to protect vision DECATHLON - FORCLAZ Landing Page Travel 500 DECATHLON - ARTENGO Gaël Monfils SERGIC €300 campaign DECATHLON - TARMAK Elevate 900 DECATHLON - TARMAK R900 - Build to resist 1/1

CONSTANCE CHEVALIER SOBRIETY & ELEGEANCE Artistic Direction Fashion photoshoot sobriety & elegance As a wedding dress designer, Constance Chevalier asserts her style by creating refined, understated and retro dresses that reflect the best of feminine elegance. Inspired by variegated pieces that borrow from the past, influences old and new intertwine in her bespoke creations. For Constance, we devoted all our creativity to showcasing her collection and revealing her immense skill. We took care to highlight the precision and sense of detail that this artist brings to each of her designs. In an intimate location with plenty of character and a cosy ambiance, we brought her unique creations to life EXPLORE FURTHER TARMAK NBA Ready for take-off BILLYBELT Traditionally original KIPSTA Who run the world VERTBAUDET You'll love being a parent! AGIPI Photoshoot corporate DECATHLON - OUTSHOCK Fight your limits OUTSHOCK I DC COMICS Justice League MAISON CHEVALIER Sobriety & Elegance OXELO Color power TARMAK Elevate 900 LA REDOUTE Photoshoot corporate RIVERSIDE Seeking the best moments in life DECATHLON ADVANCED Nitro TT B'TWIN Let's roll OFFLOAD Beyond the pitch 1/1

PEUGEOT SCULPTED BY CENTRIFUGAL FORCE Concept Car SCULPTED BY CENTRIFUGAL FORCE Peugeot challenged us to develop a concept car designed to travel on a race track, i.e. an oval track. This is a tilted course like the one in a velodrome. As it pulls outwards, the effect of centrifugal force gave us the idea of positioning as much mass as possible towards the inside of the track, concentrating it on one side of the vehicle. This necessary asymmetry broadly inspired the design theme – the volume is stretched and gradually defragmented, as if the body had been formed by spinning around the track. Even when this concept car is standing still, the body reveals its purpose. EXPLORE FURHTER FUGUE Fiction One JAGUAR F-Pace AUDI Light urban mobility BRP SEA-DOO Rapid concept JAGUAR L-Pace - Flux Wheel DECATHLON - OXELO Brain juice PORSCHE DESIGN Put your best foot forward JAGUAR Felin look PORSCHE DESIGN A porsche on water PEUGEOT Sculpted by centrifugal force FUGUE Time in parentheses AUDI Another way of travelling 1/1

artengo GAËL MONFILS Webdesign Press release ARTENGO X GAËL MONFILS In January 2022, Gaël Monfils chose Artengo as his new sponsor for the next 5 years. With this new collaboration, Decathlon's racket sport brand is getting closer to the highest level sport thanks to a long term relation of trust with the international tennis star. In order to reveal Artengo's new face and their new TR 960 Control Tour racket, the brand called on us to imagine their communication campaign. Press pack, landing page, social network campaign : everything has been prepared to announce the alliance of excellence between the two French giants. LANDING PAGE Discover the landing page PRESS RELEASE EXPLORE FURTHER ADEO Positive Tech OH! LES FLEURS From emotion to creation TROTTEUR FRANÇAIS Legend race Zeturf DECATHLON - TRIBORD Encourage endless explorations DECATHLON - KIPSTA LFP AVRILEGI Social law consulting firm ARCANTE GROUPE Bâtisseurs d'Accords ONU eTrade for Women DECATHLON | TARMAK Social media campaign DECATHLON - ITIWIT Explore to protect vision DECATHLON - FORCLAZ Landing Page Travel 500 DECATHLON - ARTENGO Gaël Monfils SERGIC €300 campaign DECATHLON - TARMAK Elevate 900 DECATHLON - TARMAK R900 - Build to resist 1/1