BRANDS OF THE INHABITANTS
The European leader in DIY consulted us as part of the redesign of the visual identity of its internal brands, MDH, Marques Des Habitants (Naterial, Spaceo, Inspire, Dexter, Sterwins, Sensea, Lexman, Standers, Artens, Luxens , Delinia, Axton, Geolia, Equation).
Our initial mission was to create a game framework to guarantee visual consistency between each of the brands while leaving them graphic freedom in the creation of future identities.
Secondly, we redefined the identity of three of the 15 MDH, namely Spaceo, Inspire and Naterial. The other visual identities have been created or are in the process of being created by internal teams in compliance with the validated game framework.
The objective of deploying these new identities to all MDH brands is to respect global consistency. This is why we have set up a detailed graphic guideline for each of the logotypes we have created.
In order to promote their changes to internal teams, we brought to life the story of two MDHs: Inspire and Sensea through videos made in motion design.