LAPIERRE
OXO
Art direction
3D animation
Motion design
Performance at the Service of Imagination
For the launch of its four new helmets, SHARK entrusted us with creating a campaign that reflects its innovation: bold and captivating.
CAMPAIGN
Each helmet is immersed in a unique visual universe, where vibrant colors and deconstructed compositions blur the boundaries between the virtual and the real. These immersive worlds transform the screen into a gateway to unexplored dimensions, highlighting SHARK's forward-thinking approach.
We leveraged the helmet's reflections to seamlessly connect it with its environment, subtly accentuating its curves. The result: striking visuals that capture both the technical performance and iconic aesthetic of SHARK.
A vision that celebrates the fusion of design, technology, and emotion.
