MOVE TO ZERO
Crater impact se animation
"Less emissions is More style"
The Crater Impact shoe is part of Nike's Move to Zero product line. This range pushes eco-design to unprecedented levels, to approach the ambitious goal of zero waste.
The Nike Crater Impact stands out with its bold look. Manufactured according to an eco-responsible approach, this shoe integrates 20% of its weight in recycled materials.
The animation that we imagined tells the manufacturing process of this shoe with low carbon impact. Visible seams assumed, sole made of recycled plastic particles, discover the story of the materials that make up the Nike Crater.