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OXELO
COLOR MY RIDE
Artistic Direction
Studio photoshoot
Motion design
COLOR MY RIDE
OXELO is DECATHLON's urban mobility brand. The store offers a wide range of products and services that make skateboarding, quad-biking, roller-blading and scootering accessible to all.
To launch their range of roller products, the brand asked us to create a series of advertising campaigns exclusively dedicated to social networks.
Inspired by the users' world and the thrills that the sport gives them, we created a singular, striking and attractive artistic direction.
With an explosion of paint, chalk and Canson paper, we revisited these classic ingredients to make an impact and enhance a product range, giving it a punchy, energetic feel.
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