OXELO
ADVANCED DESIGN

NITRO TT

Artistic Direction 

Studio photoshoot

IMAGINING THE FUTURE

Design Advanced is DECATHLON's innovation department. Its teams tirelessly develop the group's visions of the future. 

 

This shoot invites you to glimpse behind the scenes and discover the everyday life of the designers who reinvent the tools that get us moving. Our pictures show the passion of these artists working every day to adapt to users' new lifestyles and meet their needs. We chose a sober and minimalist artistic direction to focus on the project's genesis and all the human dedication behind the design of an object as simple as a scooter. 

EXPLORE FURTHER