In 2014, DECATHLON, the French leader in the design and sale of sports equipment, wanted to unite its own brands and refocus on its image to make it simpler, more meaningful and more impactful. In 2015, the group asked us for an analysis of its entire image library. DECATHLON PHOTOGRAPH AND ILLUSTRATION GUIDELINES Analysis Action plan Workshop Brainstorming Photograph and illustration guidelines In 2014, DECATHLON, the French leader in the design and sale of sports equipment, wanted to unite its own brands and refocus on its image to make it simpler, more meaningful and more impactful. In 2015, the group asked us for an analysis of its entire image library. 1.STATEMENT As a result of this analysis, significant differences in quality, image capture, image processing and light were observed. Historically, each internal brand had worked independently and with autonomy. There was a lack of overall unified artistic direction. 2.MISSION Define an overall framework that facilitates increased consistency, meaningfulness and pride. Upgrade the quality of content. Give meaning to the images to make people want to exercise. 3.ISSUES How can we bring all of DECATHLON's leader images and the group's entire image creation and production ecosystem together around a common artistic vision? How do we manage a cross-functional project for a group of more than 80,000 employees split into more than 50 internal brands? 4.STANCE Build collaborative thinking to define a coherent overall artistic direction. Assert the group's values and bring them out through images. 5.KEY STEPS An action plan was defined in order to complete this cross-functional project : Analyse Unite Deploy Apply 5.1 ANALYZE Following the initial study of the image library, the project continued with a 360° analysis internally and externally, in France and abroad. 5.2 UNITE By running internal brainstorming sessions, we defined the values and codes of the group's photography in the summer of 2016. At the heart of the discussion was a representative panel of internal and external stakeholders involved in the production or use of photos and videos. Co-writing was the key to success, as it resulted in shared support for the project. 5.3 DEploy In order to improve consistency while respecting the identity of each sport, the brand entrusted us with applying the framework to its internal brands in late 2016. To do this, we created a bespoke workshop and rolled it out to more than 20 brands. Some of the best known are QUECHUA, BTWIN, DOMYOS, OXELO, KIPSTA and TARMAK, which have just signed in 2021 with the NBA 5.4 APPLy Ensuring compliance with the photograph and illustration guidelines written to date is the responsibility of the company and its brands. Today, we guarantee this in the creation of advertising campaigns. 6. OUTCOME A meaningful, powerful and harmonious image library. Simplification and optimisation of the work of image stakeholders. Pride and a greater sense of belonging to the brand for its teams. 7. continuous improvement In 2023 we continue to work with Decathlon in order to promote the growth of their new internal brands. We are co-building new iconographic charts to create photo and video contents that are both impactful and unforgettable. EXPLORE FURTHER SHARK Start the thrill LOULOU Audiovisual rental KOSMO The #1 of astrology network ACENSI Unleash your digital potential WISRR Smartrr, fastrr, wisrr STATERA Born to balance EXOLEGEND It's gonna be exolegendary! PRIX DE CORNULIER French excellence TROTTEUR FRANÇAIS Elegance and dynamism ADEO Brand of the inhabitants AVRILEGI Social law consulting firm CONFIDENCE Reveal the best version of yourself OH ! LES FLEURS From emotion to creation TRIBORD Encourage endless explorations ARCANTE Builders of agreements BILLYBELT Brand platform 1/1

For Gobik, we designed and produced a 3D animated video to showcase Superarmour, their most advanced jacket. Our mission: to translate the product's extreme technicality, lightness, and resistance to cold temperatures down to -8°C into images. GOBIK SUPERARMOUR Artistic direction CGI Animation Photo/Video GOBIK For Gobik, we designed and produced a 3D animated video to showcase Superarmour, their most advanced jacket. Our mission: to translate the product's extreme technicality, lightness, and resistance to cold temperatures down to -8°C into images. A creation that highlights the essentials: total protection, weightless, without compromise. A minimalist exterior design, a radical interior innovation. With this project, we brought to life a jacket that makes the impossible accessible. DISCOVER BEHIND THE SCENE EXPLORE FURTHER CHANEL J12 ARVA Plume 30 SCORPION Exo-530i SCORPION Exo-race air helmet KIPRUN RACE ULTRA 2 MANHATTAN Make unified commerce possible KIPRUN KD900XLAB GOBIK Lancer bib short HIPRO Protein bars DS PENSKE Reveal 2025 EXOTEC Elegant hero KIA PV5 LAPIERRE We are back ! COCA COLA GROUP FOOH PUMA Forever Faster DS PERFORMANCE Bold & Gold VAONIS Reach for the stars MATY Chasing time DS PENSKE Monaco TARMAK NBA EXOTEC Better Faster Smarter KIPRUN More runs, more life GOBIK The perfect fit ARVA Safer for you, better for them 1/1

To accompany the launch of its new ultra-light, dynamic running shoes, KIPRUN entrusted us with the creation of an immersive 3D animation, designed to highlight its technical architecture combining carbon plate and high-density injected foam. Designed to break records and dominate competitions, these performance shoes are among the three lightest on the market. KIPRUN RACE ULTRA 2 Art direction 3D Animation Motion Design To accompany the launch of the Race Ultra II at the 2025 UTMB, Kiprun entrusted us with the creation of an immersive video combining 3D animation, motion design, recordings, and real videos. This creation showcases the modernization of the Race Ultra into the Race Ultra II, designed to push the limits of performance. Through a technical aesthetic. Aim was to illustrate the evolution of the shoe, with a focus on Matryx fabric, which provides optimal resistance and support. The visual narrative presents the symbiosis between the shoe and its extreme environments through morphing games, highlighting its link and versatility on the most demanding terrain in this rigorous discipline, which can range from short trails to ultra-trails. EXPLORE FURTHER CHANEL J12 ARVA Plume 30 GOBIK Superarmour SCORPION Exo-530i SCORPION Exo-race air helmet MANHATTAN Make unified commerce possible KIPRUN KD900XLAB GOBIK Lancer bib short HIPRO Protein bars DS PENSKE Reveal 2025 EXOTEC Elegant hero KIA PV5 LAPIERRE We are back ! COCA COLA GROUP FOOH PUMA Forever Faster DS PERFORMANCE Bold & Gold VAONIS Reach for the stars MATY Chasing time DS PENSKE Monaco TARMAK NBA EXOTEC Better Faster Smarter KIPRUN More runs, more life GOBIK The perfect fit ARVA Safer for you, better for them 1/1

In 2023, EXOTEC launched EXOLEGEND,   a combat robot programming hackathon. We worked with them on all their 2024 communications. For this second edition, we developed the identity into a 2.0 version, modern, graphic and lively, based on web codes. EXOLEGEND BECOME PART OF THE LEGEND Visual identity Communication media Motion design Video it's gonna be exolegendary exolegend In 2023, EXOTEC launched EXOLEGEND, a combat robot programming hackathon. We worked with them on all their 2024 communications. For this second edition, we developed the identity into a 2.0 version, modern, graphic and lively, based on web codes. The EXOLEGEND visual identity is designed to be attractive, fun and progressive. Through the various communication media, the route takes shape, the robots take shape, and combat is just around the corner. the website exolegend By Webfresk Discover the website EXPLORE FURTHER BANANA Rebranding SWISS STEEL GROUP Green steel society SHARK Start the thrill LOULOU Audiovisual rental KOSMO The #1 of astrology network ACENSI Unleash your digital potential WISRR Smartrr, fastrr, wisrr STATERA Born to balance PRIX DE CORNULIER French excellence TROTTEUR FRANÇAIS Elegance and dynamism ADEO Brand of the inhabitants CONFIDENCE Reveal the best version of yourself OH ! LES FLEURS From emotion to creation ARCANTE Builders of agreements 1/1

For Kipsta, we brought the BLAH collection to life by immersing kids in extraordinary worlds. Through a motion design video, four young football players are transported into magical realms – earth, fire, ice, and desert – where each outfit unveils a unique power. KIPSTA BLAH Artistic direction Motion design Photo & video Illustration unleash your power When football becomes fantastic For Kipsta, we brought the BLAH collection to life by immersing kids in extraordinary worlds. Through a motion design video, four young football players are transported into magical realms – earth, fire, ice, and desert – where each outfit unveils a unique power. With the OXO modular helmet, the road becomes a real playground. Follow a biker on his daily commute, where every street, suburb and landscape becomes an invitation to adventure. With a flick of the wrist, the OXO switches from JET mode to full-face mode, adapting to every situation and challenge. Four worlds, one power At the heart of the action, the kids transform, awakening the magical animal within them. Illustrations enhance this adventure, highlighting gear that doesn’t just dress them but empowers them, instilling confidence and a drive to excel. With Kipsta BLAH, football becomes a quest where every player is a hero. EXPLORE FURTHER BeIN SPORTS Poster video KIPRUN More runs, more life SHARK Back to track LAPIERRE We are back ! ARVA Safer for you, better for them TARMAK NBA DECATHLON - KIPSTA LFP NIKE Move to zero WEWARD Motivational walks DECATHLON - OXELO Trendy scooter Decathlon - Wedze Boots 580 Campaign Decathlon | KIPSTA Play more 1/1

For LaPierre, we produced a series of videos spotlighting professional athletes through a format of voice-over interviews, driven by powerful storytelling and a universal theme: the quest for performance beyond victory. Each video explores what drives athletes to surpass themselves, ride after ride, season after season. Is it pain, the mind, the will to win... or the need to push one's own limits? LAPIERRE WHAT IS YOUR PEAK ? Artistic direction Photo & Video LAPIERRE For LaPierre, we produced a series of videos spotlighting professional athletes through a format of voice-over interviews, driven by powerful storytelling and a universal theme: the quest for performance beyond victory. Each video explores what drives athletes to surpass themselves, ride after ride, season after season. Is it pain, the mind, the will to win... or the need to push one's own limits? More than a celebration of the podium, these portraits reveal an intimate performance: the one experienced alone, on the bike, when the body tires but the spirit pushes further. Reaching your peak: a mantra common to all these stories. Because at the summit, there's always one more step. LOUIS JEANDEL Team LaPierre Gravity Collective VTT enduro MARTA CAVALLI Team Picnic PostNL Cycliste sur route OSCAR ONLEY Team Picnic PostNL Cycliste sur route RACHELE BARBIERI Team Picnic PostNL Cycliste sur route PAVEL BITTNER Team Picnic PostNL Cycliste sur route FABIO JAKOBSEN Team Picnic PostNL Cycliste sur route CHARLOTTE KOOL Team Picnic PostNL Cycliste sur route MAX POOLE Team Picnic PostNL Cycliste sur route EXPLORE FURTHER ZERO 2026 range reveal STUDDS Mirage BILLYBELT Straight to the sea YAMAHA Yamalube HUTCHINSON Blackbird COCA COLA COMPANY FOOH SHARK Back to track ADVANCED BIKE Let's ride ahead DECATHLON - KIPSTA Play more BILLYBELT Traditionally original DECATHLON - OUTSHOCK Fight your limits DECATHLON BATMAN VERTBAUDET You'll love being a parent 1/1

Driven by a passion for innovation, Lapierre is proud to announce its partnership with the Picnic PostNL team. To mark this event, Lapierre collaborated with the Banana agency to produce a video which tells the story of the signing of this new contract. LAPIERRE WE ARE BACK ! Art direction 3D animation Motion design Driven by a passion for innovation, Lapierre is proud to announce its partnership with the Picnic PostNL team. To mark this event, Lapierre collaborated with the Banana agency to produce a video which tells the story of the signing of this new contract. This story begins in the vast Dutch plains and takes us to the passes and peaks of the Alps. We drew inspiration from the landscapes of the Netherlands, birthplace of the Picnic PostNL team, to design a surreal 3D environment. Bathed in warm, intense and saturated light, this almost Martian world depicts two cyclists pushing their limits to the end of the effort. Tension rises, heart rate accelerates, and behind them, a trail of light symbolizes their passion and determination. The atmosphere is mysterious, enigmatic, unreal. An alliance towards new heights Together, the cyclists cross the plains and reach the Alps, still bathed in vibrant orange light. We follow their ascent to the summit, where their beams of light merge to soar to new heights. This frantic race perfectly illustrates the spirit of this partnership. PostNL and Lapierre are joining forces and ambitions to climb new heights together. This new chapter extends Lapierre's vision of performance and spreads their know-how well beyond borders. A new page in cycling opens for 4 years. And it will cause a lot of ink to flow! EXPLORE FURTHER CHANEL J12 ARVA Plume 30 GOBIK Superarmour SCORPION Exo-530i SCORPION Exo-race air helmet KIPRUN RACE ULTRA 2 MANHATTAN Make unified commerce possible KIPRUN KD900XLAB GOBIK Lancer bib short HIPRO Protein bars DS PENSKE Reveal 2025 EXOTEC Elegant hero KIA PV5 COCA COLA GROUP FOOH PUMA Forever Faster DS PERFORMANCE Bold & Gold VAONIS Reach for the stars MATY Chasing time DS PENSKE Monaco TARMAK NBA EXOTEC Better Faster Smarter KIPRUN More runs, more life GOBIK The perfect fit ARVA Safer for you, better for them 1/1

To accompany the launch of its new ultra-light, dynamic running shoes, KIPRUN entrusted us with the creation of an immersive 3D animation, designed to highlight its technical architecture combining carbon plate and high-density injected foam. Designed to break records and dominate competitions, these performance shoes are among the three lightest on the market. KIPRUN KD900X LAB Art direction 3D Animation Motion Design For the launch of its new ultra-light, dynamic running shoes, KIPRUN entrusted us with the creation of an immersive 3D animation, designed to highlight its technical architecture combining carbon plate and high-density injected foam. Designed to break records and dominate competitions, these performance shoes are among the three lightest on the market. The animation reveals the shoe under construction in a darkened environment: foam beads agglomerate, carbon fibers intertwine, giving rise to an innovative, racy silhouette of taut, sharp lines. To enhance the immersive experience, we crafted a custom sound design that evokes the shoe’s lightness, movement, and precision. Through subtle lighting effects and FPV shots plunging into the very interior of the shoe, the video transcribes the technicality and precision of its design into a sensory experience. A concentrate of performance embodied in an ultra-dynamic mise-en-scène. DISCOVER BEHIND THE SCENE To enhance the 3D animation, we created a custom sound design. It all starts with aerial SFX to accompany the camera and shoe movements. Each scene has its own atmosphere: balloon inflation sounds for the foam, zippers to illustrate the assembly of the fabric, and an evolving musical layer, ranging from dark, metallic textures to bright, light sounds. Everything is mixed in stereo with spatialization in harmony with the elements for total immersion in the shoe. Discover the parallel between the initial graphic intentions and the final rendering. EXPLORE FURTHER CHANEL J12 ARVA Plume 30 GOBIK Superarmour SCORPION Exo-530i SCORPION Exo-race air helmet KIPRUN RACE ULTRA 2 MANHATTAN Make unified commerce possible GOBIK Lancer bib short HIPRO Protein bars DS PENSKE Reveal 2025 EXOTEC Elegant hero KIA PV5 LAPIERRE We are back ! COCA COLA GROUP FOOH PUMA Forever Faster DS PERFORMANCE Bold & Gold VAONIS Reach for the stars MATY Chasing time DS PENSKE Monaco TARMAK NBA EXOTEC Better Faster Smarter KIPRUN More runs, more life GOBIK The perfect fit ARVA Safer for you, better for them 1/1

The brand called on our expertise to create a distinctive and dynamic look for its social media coverage of each League 1 match. WEDZE KIPSTA SOCIAL MEDIA KIPSTA X LFP Artistic direction Social Media Motion Design KIPSTA x LFP conveyor of emotions KIPSTA is DECATHLON's football brand and the official partner of the Professional football league. The brand called on our expertise to create a distinctive and dynamic look for its social media coverage of each League 1 match. OUR MISSION To highlight the strongest moments of the matches via a rhythmic and colourful illustrative stop motion story. Declinations over three seasons EXPLORE FURTHER BeIN SPORTS Poster video KIPRUN More runs, more life SHARK Back to track LAPIERRE We are back ! ARVA Safer for you, better for them KIPSTA BLAH TARMAK NBA NIKE Move to zero WEWARD Motivational walks DECATHLON - OXELO Trendy scooter Decathlon - Wedze Boots 580 Campaign Decathlon | KIPSTA Play more 1/1

In the celestial universe of astrology, the KOSMO star shines brightly. Our agency orchestrated the metamorphosis of this number 1 affiliation platform in astrology, subtle and elegant. KOSMO THE #1 ASTROLOGY NETWORK Visual identity AFFILIATE PLATFORM KOSMO In the celestial universe of astrology, the star KOSMO shines brightly. Our agency orchestrated the metamorphosis of this number 1 affiliate platform in astrology, subtle and elegant. On a cosmic web, a grid of dots intertwines, weaving the bonds of the solar system. The icotype is revealed, fusion of the "K" of KOSMO and a star, symbol of the union between the brand and astrology. In this refined, minimalist and high-end universe, a color rises, flamboyant and captivating: orange. The BANANA agency has forged an arsenal of communication media deployed at the Affiliate Summit East 2023 show. Thus, the reinvented visual identity, The stars guide the steps of this unique brand, revealing celestial secrets to all. EXPLORE FURTHER BLACK VERSION FULL Rebranding apercu-green-steel Green steel society SHARK Start the thrill LOULOU Audiovisual rental ACENSI Unleash your digital potential WISRR Smartrr, fastrr, wisrr STATERA Born to balance EXOLEGEND It's gonna be exolegendary! PRIX DE CORNULIER French excellence TROTTEUR FRANÇAIS Elegance and dynamism ADEO Brand of the inhabitants CONFIDENCE Reveal the best version of yourself OH ! LES FLEURS From emotion to creation ARCANTE Builders of agreements 1/1

Our collaborative process began with the creation of STATERA's brand platform, an in-depth exploration of Yannis' values and mission. This enabled us to crystallise a visual identity imbued with human warmth. STATERA BORN TO BALANCE Brand platform Visual identity Restoring the Balance of Silence STATERA Our collaborative process began with the creation of STATERA's brand platform, an in-depth exploration of Yannis' values and mission. This enabled us to crystallise a visual identity imbued with human warmth. The italic typography encourages connection, while the minimalist logo, composed of two semicircles in perfect symbiosis, embodies the idea of stability and balance, a visual metaphor for the name 'Statera', meaning balance in Latin. The introduction of vast landscapes into this visual identity brings a touch of nature and serenity, reinforcing the sense of calm that STATERA seeks to offer. STATERA stands as a beacon of hope, a hand stretched out towards a future where silence regains its tranquillity. EXPLORE FURTHER BANANA Rebranding SWISS STEEL GROUP Green steel society SHARK Start the thrill LOULOU Audiovisual rental KOSMO The #1 of astrology network ACENSI Unleash your digital potential WISRR Smartrr, fastrr, wisrr EXOLEGEND It's gonna be exolegendary! PRIX DE CORNULIER French excellence TROTTEUR FRANÇAIS Elegance and dynamism ADEO Brand of the inhabitants CONFIDENCE Reveal the best version of yourself OH ! LES FLEURS From emotion to creation ARCANTE Builders of agreements 1/1

For the launch of its four new helmets, SHARK entrusted us with creating a campaign that reflects its innovation: bold and captivating. Each helmet is showcased within a unique visual universe, where vibrant colors and deconstructed compositions blur the lines between virtual and real. A vision that celebrates the fusion of design, technology, and emotion. SHARK OXO Art direction Video shoot Photo shoot FEEL THE ADRENALINE With the OXO modular helmet, the road becomes a real playground. Follow a biker on his daily commute, where every street, suburb and landscape becomes an invitation to adventure. With a flick of the wrist, the OXO switches from JET mode to full-face mode, adapting to every situation and challenge. ENJOY EACH TURN The cold, modern, immersive light sublimates this boundless exploration, where the city is experienced as a circuit and every kilometer becomes a quest for adrenalin. SHARK OXO: redefine your route, go beyond your boundaries. EXPLORE FURTHER ZERO MOTORCYCLES 2026 range reveal STUDDS Mirage BILLYBELT Straight to the sea SRAM x RED BULL BORA - Hansgrohe YAMAHA Yamalube LAPIERRE What is your peak ? HUTCHINSON Blackbird COCA COLA COMPANY FOOH JULBO Evad-2 SHARK Back to track ADVANCED BIKE Let's ride ahead DECATHLON - KIPSTA Play more MATY Opera collection BILLYBELT Traditionally original DECATHLON - OUTSHOCK Fight your limits DECATHLON - OUTSHOCK Justice League DECATHLON - RIVERSIDE Seeking the best moments in life DECATHLON - WED'ZE Boots 580 Campaign VERTBAUDET You'll love being a parent DECATHLON - OFFLOAD On the field and beyond 1/1