Photograph and illustration guidelines
In 2017, BILLYBELT asked us to establish a brand platform and photograph and illustration guidelines in line with their values and ambitions.
After an analysis of the key players on the market, we built a bespoke workshop together, then led a brainstorming session in order to establish the basic aspects defining the BILLYBELT identity.
The two brothers from Lille, Quentin and Jean Baptiste Gaveau, share a passion for antiques, understated materials and items that stand the test of time.
One particular product that has always attracted their interest is the braided leather belt worn by their grandfather. This men's wardrobe staple has been forgotten over the years.
It was in 2012 that they came up with the idea of reinventing this iconic accessory to restore its status as a consumer favourite. Today, BILLYBELT is present online and at more than 400 physical points of sale, including the PRINTEMPS network and Galeries LAFAYETTE.
Writing a brand platform and photograph and illustration guidelines helped to establish a unified framework. These solid foundations made it possible to create a clear framework for the production of images that connect the brand to its community. We invite you to view our image, photo and video campaigns.