OH! LES FLEURS
FROM EMOTION TO CREATION
Brand platform
Visual identity
Web design
From emotion to creation
Oh! Les fleurs
Created in 1999 by Yann Vanden Schrieck, Oh! les fleurs is a brand that designs and produces floral creations for individuals and companies. With a team of 14 artisan florists, the company has four stores, all located in the greater Lille area. Each store has a different size and interior.
Oh! les fleurs is a family affair. Yann Vanden Schrieck handed over the business to his two sons, Louis and Brieuc Vanden Schrieck, in January 2021. The brothers' ambition is to bring new life to the business by “dusting off” the florist's trade and taking greater account of environmental issues.
1. OUR MISSION
With a view to franchising, Oh! les fleurs entrusted us with the design of their brand platform and their new visual identity. To complement this mission, a brand strategy was also developed.
2. WORKSHOP
With as much passion as the brand's artisan florists, we organized workshops to jointly build the new Oh! Les Fleurs brand platform.
We then anchored it in a new, floral, generous, and welcoming visual identity, from the firm's communication materials to the design of its various stores.
CREATION OF THE BRAND
By Wokine
