brand strategy
Fields of action
Market analysis
Workshop & Brainstorming
Facilitation
Brand territory
Brand platform
Guidelines
Editorial charter
THE Strategy at the SERVICE OF YOUR BRAND AND ITS GROWTH
Our goal is to make you unforgettable, unique and distinctive. The creation or development of your brand strategy is for us the first fundamental step in our creative process. We could compare it to an architect's plan to be validated before building a building.
Our method is based on the analysis of your market, your competitors, your key targets and trends in order to obtain a precise inventory of the game framework in which your brand will play. Then follows the creation of tailor-made workshops during which we act as a facilitator and challenger.
Together, we co-construct your fundamentals in order to federate around a clear and differentiating vision. Your brand will then be ready to conquer its market, its targets and its audience by standing out from the competition. From this point, you can then start creating your visual identity, the design of your products, the production of photographs, of videos, of motion design, of CGI animation, and of communication campaigns based on all the elements defined during this crucial step.
Do you have projects ?
We have ideas !
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AREAS OF EXPERTISE
Market analysis
We carry out market research to understand your competitors, your key targets and trends.
Workshop and brainstorming
We build and lead tailor-made workshops in order to co-build to federate around a common vision. We summarize these workshops and brainstorming in an illustrated way.
Brand Territory
We support your brand in order to define its unique positioning on its market. We define hand in hand, your mission, your vision, your values, and your history and your values to stand out from your competitors.
Fundamentals
We crystallize all the elements related to your brand strategy through fundamental documents on which all creative decisions will be based, such as the brand platform or the editorial charter.
Acquisition and broadcasting strategies
We develop communication, acquisition and broadcasting strategies by identifying the appropriate channels, tactics and content to create to reach your targets based on defined KPIs (awareness and visibility, discovery and consideration, conversion, loyalty) ;
Together, let's make your brand unique, distinctive and unforgettable.
OUR FAVORITE SUBJECTS
Fashion, sports, architecture, the beauty, transport and new technologies are our favorite subjects. We are open to any other universe as long as the challenge is driven by audacity, innovation and passion.
OUR GEOGRAPHIC AREA
Our experts have no borders: Lille, Paris, Lyon, Marseille, Bordeaux, Toulouse, Nice as well as the rest of France, Europe and the world. Face-to-face or remotely.
SOFTWARE USED
Miro, Monday.com, Furious
Do you have projects?
We have ideas!
The form below is for project applications only. Applications sent through this form will not be processed. Are you interested in joining us? Send your application to career@agencebanana.com.
