German designer and producer of high-end 100% electric bicycles, Advanced Bikes, has launched Urban Reco, a new model that combines elegance, style, comfort and quality. To celebrate it's release, we produced videos and photos highlighting its sleek design, light weight and ease of use. In the south of France, in the heart of Montpellier's lively streets, we directed a campaign that blends modernity and exploration. An approach that highlights the brand's commitment to urban mobility, sustainability and responsibility.