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HUTCHINSON
BLACKBIRD
Art direction
Video shoot
Photo shoot
HIGH-PERFORMANCE TIRES
Hutchinson is a benchmark brand in bicycle tires, recognized for its expertise and commitment to performance and safety.
The brand asked us to promote two models in its Blackbird range: Race, designed for competition, and All Season, which adapts to all types of weather


TECHNOLOGY AND ADRENALIN
We imagined a video in an immersive studio environment. The first part showcases the Blackbird Race racing tire, which materializes with a play of shadows and backlighting, interspersed with sequences of the rider in frenetic succession. A drop of water breaks the frenetic rhythm and we move on to the second part: the rain intensifies and interacts with the All Seasons tire, illustrating its resistance and grip in extreme conditions.









EXPLORE FURTHER
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