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HUTCHINSON
BLACKBIRD
Art direction
Video shoot
Photo shoot
HIGH-PERFORMANCE TIRES
A leading French tire manufacturer, Hutchinson designs high-performance solutions for the most demanding uses.
For the launch of the Blackbird range, the challenge was to express two complementary visions of performance: Race, focused on speed and maximum efficiency, and All Season, designed to maintain grip as conditions deteriorate.
We imagined a two-part visual staging.
TECHNOLOGY AND ADRENALIN
Contrast and tension define the Race universe, while rain and materiality shape the All Season approach. Each image makes the range’s core promise tangible: controlled grip, whatever the circumstances. From pure speed to extreme conditions,
explore every shade of grip.
EXPLORE FURTHER
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