HUTCHINSON

BLACKBIRD

Art direction

Video shoot

Photo shoot

HIGH-PERFORMANCE TIRES

Hutchinson is a benchmark brand in bicycle tires, recognized for its expertise and commitment to performance and safety.

The brand asked us to promote two models in its Blackbird range: Race, designed for competition, and All Season, which adapts to all types of weather

TECHNOLOGY AND ADRENALIN

We imagined a video in an immersive studio environment. The first part showcases the Blackbird Race racing tire, which materializes with a play of shadows and backlighting, interspersed with sequences of the rider in frenetic succession. A drop of water breaks the frenetic rhythm and we move on to the second part: the rain intensifies and interacts with the All Seasons tire, illustrating its resistance and grip in extreme conditions.