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ZERO
2026 RANGE REVEAL
Art direction
Video shoot
Photo shoot
Born in California, a pioneer of 100% electric two-wheel mobility, Zero designs vehicles that redefine the relationship between the
road, the rider and the environment.
As part of its expansion in Europe, the brand sought to unveil its entire range through an inspiring narrative, expressing the singularity of this new form of mobility.
We designed a campaign guided by the feeling of riding. From the French Alps to the streets of Turin, the visuals become an invitation to travel, where technology fades away to give space to landscape, motion and freedom.
Travel across cities and landscapes, and rediscover the road differently.
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