LAPIERRE
WHAT IS YOUR PEAK ?
Artistic direction
Photo & Video
LAPIERRE
For LaPierre, we produced a series of videos spotlighting professional athletes through a format of voice-over interviews, driven by powerful storytelling and a universal theme: the quest for performance beyond victory.
Each video explores what drives athletes to surpass themselves, ride after ride, season after season. Is it pain, the mind, the will to win... or the need to push one's own limits?
More than a celebration of the podium, these portraits reveal an intimate performance: the one experienced alone, on the bike, when the body tires but the spirit pushes further.
Reaching your peak: a mantra common to all these stories. Because at the summit, there's always one more step.
Communication
For LaPierre, we produced a series of videos spotlighting professional athletes through a format of voice-over interviews, driven by powerful storytelling and a universal theme: the quest for performance beyond victory.
Each video explores what drives athletes to surpass themselves, ride after ride, season after season. Is it pain, the mind, the will to win... or the need to push one's own limits?
Communication
For LaPierre, we produced a series of videos spotlighting professional athletes through a format of voice-over interviews, driven by powerful storytelling and a universal theme: the quest for performance beyond victory.
Each video explores what drives athletes to surpass themselves, ride after ride, season after season. Is it pain, the mind, the will to win... or the need to push one's own limits?
Communication
For LaPierre, we produced a series of videos spotlighting professional athletes through a format of voice-over interviews, driven by powerful storytelling and a universal theme: the quest for performance beyond victory.
Each video explores what drives athletes to surpass themselves, ride after ride, season after season. Is it pain, the mind, the will to win... or the need to push one's own limits?
Communication
For LaPierre, we produced a series of videos spotlighting professional athletes through a format of voice-over interviews, driven by powerful storytelling and a universal theme: the quest for performance beyond victory.
Each video explores what drives athletes to surpass themselves, ride after ride, season after season. Is it pain, the mind, the will to win... or the need to push one's own limits?
Communication
For LaPierre, we produced a series of videos spotlighting professional athletes through a format of voice-over interviews, driven by powerful storytelling and a universal theme: the quest for performance beyond victory.
Each video explores what drives athletes to surpass themselves, ride after ride, season after season. Is it pain, the mind, the will to win... or the need to push one's own limits?
