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FOUGANZA
IN&MOTION AIRBAG VEST
Art direction
Video shoot
Photo shoot
Born in France within Decathlon, Fouganza designs equestrian equipment combining safety, accessibility and performance.
For the launch of its airbag vest powered by In&motion technology, the brand wanted to highlight an innovation designed
to remain discreet in real-world conditions.
We created a video capturing a training session at the heart of the practice.
The staging conveys confidence and freedom of movement, in an approach where protection naturally blends into the rider’s motion.
Step into a new era of safety, without compromising freedom of movement.
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BEHIND THE SCENE
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