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FOUGANZA
IN&MOTION AIRBAG VEST
Art direction
Video shoot
Photo shoot
FOUGANZA is DECATHLON's brand of equestrian equipment, combining safety, accessibility, and performance. For the launch of its airbag vest, the brand is highlighting its In&motion technology, designed to remain discreet in real-life situations.
We created a video capturing a training session that closely resembles real-life practice. The staging conveys confidence and freedom of movement, in an approach where protection blends naturally into the movement.
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