THE VICTORY IS WITH LE TROT.
VICTORY is nEEDED
LeTrot is an association that organizes and develops trotting races in France.
To promote its biggest competition, the Prix d'Amérique Races ZEturf and its grand finale, the Prix d'Amérique Legend Race, LeTrot called on our expertise to imagine and design its communication campaign.
Our creative concept is based on the great star of these races: the horse. The iconography is intended to be eventful, exciting and dramatic.
Each move is accentuated and increases the spectator's emotion tenfold. The horse, which is the bearer, shines and leaves behind a trail of light filled with energy and passion.