BORN TO BALANCE
Restoring the Balance of Silence
Our collaborative process began with the creation of STATERA's brand platform, an in-depth exploration of Yannis' values and mission. This enabled us to crystallise a visual identity imbued with human warmth. The italic typography encourages connection, while the minimalist logo, composed of two semicircles in perfect symbiosis, embodies the idea of stability and balance, a visual metaphor for the name 'Statera', meaning balance in Latin.
The introduction of vast landscapes into this visual identity brings a touch of nature and serenity, reinforcing the sense of calm that STATERA seeks to offer.
STATERA stands as a beacon of hope, a hand stretched out towards a future where silence regains its tranquillity.