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![statera_3d_balancepp_edited.jpg](https://static.wixstatic.com/media/b6bb4e_82d7525dfc1d4e8abe89afdf1e9c538b~mv2.jpg/v1/fill/w_147,h_69,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/b6bb4e_82d7525dfc1d4e8abe89afdf1e9c538b~mv2.jpg)
STATERA
BORN TO BALANCE
Brand platform
Visual identity
Restoring the Balance of Silence
STATERA
Our collaborative process began with the creation of STATERA's brand platform, an in-depth exploration of Yannis' values and mission. This enabled us to crystallise a visual identity imbued with human warmth. The italic typography encourages connection, while the minimalist logo, composed of two semicircles in perfect symbiosis, embodies the idea of stability and balance, a visual metaphor for the name 'Statera', meaning balance in Latin.
![Statera_Animation_complete_fondfoncé.gif](https://static.wixstatic.com/media/b6bb4e_f7a30f20dd524d6ba5022ab6e49e07dd~mv2.gif)
![STATERA-BASELINE-1-SD.jpg](https://static.wixstatic.com/media/b6bb4e_3911f1dfde2f4f9f8e4e3300bb12043d~mv2.jpg/v1/fill/w_122,h_69,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/b6bb4e_3911f1dfde2f4f9f8e4e3300bb12043d~mv2.jpg)
The introduction of vast landscapes into this visual identity brings a touch of nature and serenity, reinforcing the sense of calm that STATERA seeks to offer.
STATERA stands as a beacon of hope, a hand stretched out towards a future where silence regains its tranquillity.
![STATERA-MOCKUP-SOCIALMEDIA-SD.jpg](https://static.wixstatic.com/media/b6bb4e_77267b8ab55a42cabe380c26e57f7349~mv2.jpg/v1/fill/w_123,h_82,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/b6bb4e_77267b8ab55a42cabe380c26e57f7349~mv2.jpg)
![STATERA-MOCKUP-BILLBOARD-SD.jpg](https://static.wixstatic.com/media/b6bb4e_1330c1482d8542e7bf56e3d62bc05c27~mv2.jpg/v1/fill/w_122,h_82,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/b6bb4e_1330c1482d8542e7bf56e3d62bc05c27~mv2.jpg)
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