SWISS STEEL GROUP
GREEN STEEL SOCIETY
Art Direction
Visual Identity
Graphic Design
From the infrastructure that surrounds us to the most familiar objects, steel is everywhere. Producing it in an environmentally responsible manner means giving a sustainable conscience to the material that structures our world.
Swiss Steel Group, a market leader in steel, is committed to sustainable production and is one of Europe's leading companies in promoting the circular economy.
For Swiss Steel Group, we redesigned the identity of the Green Steel Society initiative through a visual universe inspired by Swiss codes and more abstract iconography. Steel breaks free from its traditional form to poeticize the discourse and offer a new interpretation of the material.
The logo embodies the notion of infinity and unites the initials G and S. It is a strong visual signature that affirms the durability of steel with an eye to the future.
