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  • Homepage | BANANA

    welcome to BANANA Creative Agency Gain power and consistency thanks to all of our expertise: brand strategy Visual Identity Product design Photography Video CGI ANIMATION MOTION DESIGN co mmunication Our LATEST CREATIONS DS PENSKE Bold & Gold CGI/3D Animation To reveal the colors of the new DS PENSKE, the symbols of the brand and the icons of the championship cities merge to create a bath of paints in the colors of the future Formula E... Discover MATY French Renaissance CGI animation, Photo-video shooting Inspired by one of the brand's flagships, the new Opéra collection is the milestone between the heritage and the future of the house which knows how to span the ages with style. To enhance each of the new bracelets made of gold and diamonds, we created a campaign combining videos and 3D animations. Discover VAONIS Reach for the stars CGI/3D Animation VAONIS designs smart telescopes. Awarded twice at CES, the Las Vegas technology show, the brand gave us the mission to imagine and produce the reveal film for Vespera 2, their new compact telescope. Discover NBA 36.7 million views CGI animation, Art direction, Video The new models signed TARMAK x NBA are enhanced by a series of powerful, memorable and impactful contents, thanks to the combination of our multi-expertise. Discover EXOLEGEND Become part of the legend Visual identity, motion design, video shooting For this second edition of Exolegend, we developed the identity into a 2.0 version, modern, graphic and lively, based on web codes. Discover MATY Chasing time 3D Animation Using a play of light and shadow, we choreographed the reveal animation of the GM model, a model that pays homage to the founder of the MATY brand: Gérard Mantion. Discover WISRR SMARTRR, FASTRR, WISRR Brand strategy, visual identity, communication media WISRR is revolutionizing the world of coding. We are delighted to have been associated with this revolutionary adventure by creating the unique identity of this game changer. Discover FRENCH TROTTER America Prize Graphic design, Advertising campaign To promote its biggest competition, the Prix d’Amérique Races ZEturf and its grand final, La société du Trotteur Français called on our expertise to imagine and design its communication campaign. Discover KIPSTA Play more Photo & vidéo shooting , Motion design We worked with Kipsta on its Play More F900 campaign to highlight its first 100% women's collection. Discover Do you have projects ? We have ideas ! Let's meet ! Send Thank you, your message has been sent ! hello@agencebanana.com +33 761 904 927

  • Homepage | BANANA

    Our mission, to make you unforgettable welcome to BANANA Creative Agency Gain power and consistency thanks to all of our expertise: brand strategy Visual Identity Product design Photography Video CGI ANIMATION MOTION DESIGN co mmunication Our LATEST CREATIONS DS PENSKE Bold & Gold CGI Animation To reveal the colors of the new DS PENSKE, the symbols of the brand and the icons of the championship cities merge to create a bath of paints in the colors of the future Formula E... Discover MATY French Renaissance CGI animation, Photo-video shooting Inspired by one of the brand's flagships, the new Opéra collection is the milestone between the heritage and the future of the house which knows how to span the ages with style. To enhance each of the new bracelets made of gold and diamonds, we created a campaign combining videos and 3D animations. Discover NIKE Move to zero CGI animation, Motion design We imagined the NIKE Crater SE communication campaign. Visible seams, sole made from recycled plastic particles, discover the history of the materials that make up this low-carbon shoe. Discover NBA 36.7 million views CGI animation, Art direction, Video The new models signed TARMAK x NBA are enhanced by a series of powerful, memorable and impactful contents, thanks to the combination of our multi-expertise. Discover EXOLEGEND Become part of the legend Visual identity, motion design, video shooting For this second edition of Exolegend, we developed the identity into a 2.0 version, modern, graphic and lively, based on web codes. Discover KALENJI CGI/VR Fashion show CGI Animation, Virtual Reality, Art Direction Kalenji entrusted us with the mission of highlighting a clothing collection in an innovative way. Based on the stylists' patterns, we modeled and then animated the clothes to create the first 3D fashion show for the DECATHLON group. This project comes with a virtual store. Discover WISRR SMARTRR, FASTRR, WISRR Brand strategy, visual identity, communication media WISRR is revolutionizing the world of coding. We are delighted to have been associated with this revolutionary adventure by creating the unique identity of this game changer. Discover FRENCH TROTTER America Prize Graphic design, Advertising campaign To promote its biggest competition, the Prix d’Amérique Races ZEturf and its grand final, La société du Trotteur Français called on our expertise to imagine and design its communication campaign. Discover KIPSTA Play more Photo & vidéo shooting , Motion design We worked with Kipsta on its Play More F900 campaign to highlight its first 100% women's collection. Discover OUR CLIENTS To play, press and hold the enter key. To stop, release the enter key. DECATHLON Cyril Sicard Very good agency, professional and efficient, on time. Renderings of very good quality and good atmosphere. RENAULT Guy-William Pivot Lively team, full of ideas and energy, which delivers at the right level, even with a significant planning constraint! ADEO Pauline Hillebrant In addition to being friendly, the BANANA team was able to demonstrate their skills and the relevance of their ideas. I am delighted with our collaboration, and can only tell you one thing: go for it. ARCANTE Thierry Delacroix Effective and pragmatic partnership with Banana who quickly and deeply understood our values and our positioning on the market. The brand identity they created supports our values, our market positioning and is a key part of our go-to-market strategy. Thank you to the Banana team for their kindness, their creative spirit and their reactivity. Want to join us ? I apply here Do you have projects ? We have ideas ! Send Thank you, your message has been sent ! The form below is only for project requests. Applications sent through this will not be processed. Do you want to join us? Share your application at career@agencebanana.com .

  • JAGUAR l XE Lights

    JAGUAR FELINE LOOK Automotive design FELINE LOOK Jaguar's DNA is instantly recognisable across their entire range. It is apparent in the sleek contours of the vehicles, which are agile and powerful, refined and attractive, confident and instinctive. We designed the new headlights and tail lights of the 2020 Jaguar XE. The original car was launched in 2013 and the project's goal was to revamp its identity, both inside and out. The new LED lights are more refined and slender than the previous ones. Their shapes are inspired by the fineness of calligraphy and the thickness changes as if they had been painted with a brush on canvas. The Jaguar design is backlit, paying tribute to the brand's original and historic logo. EXPLORE FURTHER FUGUE Fiction One JAGUAR F-Pace AUDI Light urban mobility BRP SEA-DOO Rapid concept JAGUAR L-Pace - Flux Wheel DECATHLON - OXELO Brain juice PORSCHE DESIGN Put your best foot forward JAGUAR Felin look PORSCHE DESIGN A porsche on water PEUGEOT Sculpted by centrifugal force FUGUE Time in parentheses AUDI Another way of travelling 1/1

  • DECATHLON l TARMAK l NBA

    TARMAK READY FOR TAKE-OFF Artistic Direction Sports photoshoot Load More TARMAK X NBA TARMAK is the basketball brand of DECATHLON. It offers a universe of products that makes the pleasure of dribbling accessible everywhere to everyone. Since its creation in 2016, we accompanied the brand in its evolution and in the showcase of its collections. ​ In 2021, Tarmak joined forces with the greatest basketball league in the world to create a new collection : Tarmak x NBA. In total immersion in a real match, we capture every move of the players, to the rhythm of sprints, dribbles and jumps, in order to put in action the products of a dream partnership. ​ ​ ​ ​ ​ Load More READY FOR TAKE-OFF In total immersion in a real match, we followed the rhythm of the sprints, dribbles and jumps of the players and put in action the different products of the range, under the Barcelona sun. EXPLORE FURHTER TARMAK NBA Ready for take-off BILLYBELT Traditionnally original KIPSTA Who run the world VERTBAUDET You'll love being a parent AGIPI Photoshoot corporate DECATHLON - OUTSHOCK Fight your limits OUTSHOCK I DC COMICS Justice League MAISON CHEVALIER Sobriety & Elegance OXELO Color power TARMAK Elevate 900 LA REDOUTE Photoshoot corporate RIVERSIDE Seeking the best moments in life DECATHLON ADVANCED Nitro TT B'TWIN Let's roll OFFLOAD Beyond the pitch 1/1

  • CONFIDENCE l Beauty clinic

    confidence REVEAL THE BEST VERSION OF YOURSELF Brand platform Visual identity MORE THAN JUST A BEAUTY CLINIC CONCEPT CONFIDENCE accompanies you on the path of self-discovery, the ascent to your well-being. ​ Through a tailor-made programme, we share with you the "CONFIDENCE": the keys to beauty and self-confidence. CONFIDENCE Clinique Confidence's ambition is to become the reference in aesthetic medicine and support for well-being. With a personalised and tailor-made programme for each client, Clinique Confidence offers a top-of-the-range and multi-disciplinary service. The support offered is based on 3 services: aesthetic medicine, medical support and personal development. This comprehensive support is designed to offer the client a unique experience with a real impact on their personal life. OUR MISSION We assisted the founders in creating the foundations of the brand: missions, values and visual identity. A soft and bold statement The identity is intended to be soft, refined and prestigious. We wanted to be bold and differentiating, to give a more human and warm side to the aesthetic. EXPLORE FURTHER EXOLEGEND Become part of the legend STATERA Born to balance ACENSI Unleash your digital potential WISRR Smartrr, Fastrr, Wisrr TROTTEUR FRANÇAIS Elegance & Dynamism KOS.MO The #1 Astrology Network CORNULIER French excellence ADEO Brands of the inhabitants ARCANTE Group Builders of agreements OH ! LES FLEURS From emotion to creation CONFIDENCE Reveal the best version of yourself Pragmatism IT At the heart of it Avrilegi Social law consulting firm POINT G Brand platform ROULE MA POULE Brand platform 1/1

  • VERTBAUDET l You'll love being a parent

    VERTBAUDET YOU'LL LOVE BEING A PARENT Video shoot Artistic Direction ​ YOU'LL LOVE BEING A PARENT VERTBAUDET is a French brand that develops an offer for children and their mothers: childcare, toys, decoration, furniture, child and future mom fashion. ​ Under the sun of Sicily, we realized the video for the communication campaign of the new spring-summer 2022 collection. Strong in colors and emotions, we immortalized it through moments of joy and moments of games. BACKSTAGES EXPLORE FURTHER TARMAK NBA Ready for take-off BILLYBELT Traditionally original KIPSTA Who run the world VERTBAUDET You'll love being a parent! AGIPI Photoshoot corporate DECATHLON - OUTSHOCK Fight your limits OUTSHOCK I DC COMICS Justice League MAISON CHEVALIER Sobriety & Elegance OXELO Color power TARMAK Elevate 900 LA REDOUTE Photoshoot corporate RIVERSIDE Seeking the best moments in life DECATHLON ADVANCED Nitro TT B'TWIN Let's roll OFFLOAD Beyond the pitch 1/1

  • TROTTEUR FRANÇAIS I Victory is needed

    TROTTEUR FRANÇAIS THE VICTORY IS WITH LE TROT. Graphic Design Publicity Campaign VICTORY is nEEDED TROTTEUR FRANÇAIS Trotteur français society is an association that organizes and develops trotting races in France. OUR MISSION To promote its biggest competition, the Prix d'Amérique Races ZEturf and its grand finale, the Prix d'Amérique Legend Race, They called on our expertise to imagine and design its communication campaign. Our concept Our creative concept is based on the great star of these races: the horse. The iconography is intended to be eventful, exciting and dramatic. The passion Each move is accentuated and increases the spectator's emotion tenfold. The horse, which is the bearer, shines and leaves behind a trail of light filled with energy and passion. EXPLORE FURTHER ADEO Positive Tech OH! LES FLEURS From emotion to creation TROTTEUR FRANÇAIS Legend race Zeturf DECATHLON - TRIBORD Encourage endless explorations DECATHLON - KIPSTA LFP AVRILEGI Social law consulting firm ARCANTE GROUPE Builders of agreements ONU eTrade for Women DECATHLON | TARMAK Social media campaign DECATHLON - ITIWIT Explore to protect vision DECATHLON - FORCLAZ Landing Page Travel 500 DECATHLON - ARTENGO Gaël Monfils SERGIC €300 campaign DECATHLON - TARMAK Elevate 900 DECATHLON - TARMAK R900 - Build to resist 1/1

  • DECATHLON l OXELO l Scooterin's The Trend

    OXELO SCOOTERIN'S THE TREND Artistic direction Motion design Social media SCOOTERIN'S THE TREND OXELO is DECATHLON's urban mobility brand. The store offers a wide range of products and services that make skateboarding, quad-biking, roller-blading and scootering accessible to all. Oxelo approached us with this question: how can we inspire urban dwellers to use scooters over other means of transport? We offered them animations highlighting the advantages of travelling by scooter: low environmental impact, speed, freedom, cost, etc. Through small, simple visuals, inspired by collage in terms of artistic direction, and travel in terms of the overall look & feel, we devised a fresh, colourful and dynamic campaign, rolled out in winter 2020-21 on social media. EXPLORE FURTHER DECATHLON - KIPSTA LFP NIKE Move to zero DECATHLON l RETAIL LAB Connecting people to sport experiences WEWARD Motivational walks OUTSHOCK l DC COMICS Justice League DECATHLON - OXELO Trendy scooter DECATHLON - NEWFEEL Thrills in animation RENAULT On the road to electricity DECATHLON l WEDZE Boots 580 campaign DECATHLON Nutrition & Care DECATHLON l KIPSTA WOMEN Play more DECATHLON DESIGN Logo animation DECATHLON l TARMAK Elevate 900 DECATHLON l TARMAK Hoop 500 1/1

  • DECATHLON l Iconographic Guidelines

    DECATHLON PHOTOGRAPH AND ILLUSTRATION GUIDELINES Analysis Action plan Workshop Brainstorming Photograph and illustration guidelines​ In 2014, DECATHLON, the French leader in the design and sale of sports equipment, wanted to unite its own brands and refocus on its image to make it simpler, more meaningful and more impactful. In 2015, the group asked us for an analysis of its entire image library. 1.STATEMENT As a result of this analysis, significant differences in quality, image capture, image processing and light were observed. Historically, each internal brand had worked independently and with autonomy. There was a lack of overall unified artistic direction. 2.MISSION Define an overall framework that facilitates increased consistency, meaningfulness and pride. Upgrade the quality of content. Give meaning to the images to make people want to exercise. 3.ISSUES How can we bring all of DECATHLON's leader images and the group's entire image creation and production ecosystem together around a common artistic vision? How do we manage a cross-functional project for a group of more than 80,000 employees split into more than 50 internal brands? 4.STANCE Build collaborative thinking to define a coherent overall artistic direction. Assert the group's values and bring them out through images. 5.KEY STEPS An action plan was defined in order to complete this cross-functional project : Analyse Unite Deploy Apply 5.1 ANALYZE Following the initial study of the image library, the project continued with a 360° analysis internally and externally, in France and abroad. 5.2 UNITE By running internal brainstorming sessions, we defined the values and codes of the group's photography in the summer of 2016. At the heart of the discussion was a representative panel of internal and external stakeholders involved in the production or use of photos and videos. Co-writing was the key to success, as it resulted in shared support for the project. 5.3 DEploy In order to improve consistency while respecting the identity of each sport, the brand entrusted us with applying the framework to its internal brands in late 2016. To do this, we created a bespoke workshop and rolled it out to more than 20 brands. Some of the best known are QUECHUA, BTWIN, DOMYOS, OXELO, KIPSTA and TARMAK, which have just signed in 2021 with the NBA 5.4 APPLy Ensuring compliance with the photograph and illustration guidelines written to date is the responsibility of the company and its brands.​ Today, we guarantee this in the creation of advertising campaigns. 6. OUTCOME A meaningful, powerful and harmonious image library. Simplification and optimisation of the work of image stakeholders. Pride and a greater sense of belonging to the brand for its teams. 7. continuous improvement In 2023 we continue to work with Decathlon in order to promote the growth of their new internal brands. We are co-building new iconographic charts to create photo and video contents that are both impactful and unforgettable. EXPLORE FURTHER ADEO Brands of the inhabitants TRIBORD Brand platform & vision ARCANTE Group Builders of agreements OH ! LES FLEURS From emotion to creation CONFIDENCE Reveal the best version of yourself AVRILEGI Social law consulting firm BILLYBELT Brand platform POINT G Brand platform & visual identity ROULE MA POULE Brand platform & visual identity FOUGANZA Editoral charter 1/1

  • ADEO l Brands of the inhabitants

    ADeO BRANDS OF THE INHABITANTS Brand strategy Brand identity Motion design ADEO The European leader in DIY consulted us as part of the redesign of the visual identity of its internal brands, MDH, Marques Des Habitants (Naterial, Spaceo, Inspire, Dexter, Sterwins, Sensea, Lexman, Standers, Artens, Luxens , Delinia, Axton, Geolia, Equation). ​ INITIAL MISSION Our initial mission was to create a game framework to guarantee visual consistency between each of the brands while leaving them graphic freedom in the creation of future identities. ​ Visual identity Secondly, we redefined the identity of three of the 15 MDH, namely Spaceo, Inspire and Naterial. The other visual identities have been created or are in the process of being created by internal teams in compliance with the validated game framework. GUIDELINE The objective of deploying these new identities to all MDH brands is to respect global consistency. This is why we have set up a detailed graphic guideline for each of the logotypes we have created. SPOTLIGHT In order to promote their changes to internal teams, we brought to life the story of two MDHs: Inspire and Sensea through videos made in motion design. MALE discover the visual stories of INSPIRE & sensea EXPLORE FURTHER EXOLEGEND Become part of the legend STATERA Born to balance ACENSI Unleash your digital potential TROTTEUR FRANÇAIS Elegance & Dynamism WISRR Smartrr, Fastrr, Wisrr KOS.MO The #1 Astrology Network CORNULIER French excellence ADEO Brands of the inhabitants ARCANTE Group Builders of agreements OH ! LES FLEURS From emotion to creation CONFIDENCE Reveal the best version of yourself Pragmatism IT At the heart of it Avrilegi Social law consulting firm POINT G Brand platform ROULE MA POULE Brand platform 1/1

  • DECATHLON l ARTENGO l Gaël Monfils

    artengo GAËL MONFILS Webdesign Press release ARTENGO X GAËL MONFILS In January 2022, Gaël Monfils chose Artengo as his new sponsor for the next 5 years. With this new collaboration, Decathlon's racket sport brand is getting closer to the highest level sport thanks to a long term relation of trust with the international tennis star. In order to reveal Artengo's new face and their new TR 960 Control Tour racket, the brand called on us to imagine their communication campaign. Press pack, landing page, social network campaign : everything has been prepared to announce the alliance of excellence between the two French giants. LANDING PAGE Discover the landing page PRESS RELEASE EXPLORE FURTHER ADEO Positive Tech OH! LES FLEURS From emotion to creation TROTTEUR FRANÇAIS Legend race Zeturf DECATHLON - TRIBORD Encourage endless explorations DECATHLON - KIPSTA LFP AVRILEGI Social law consulting firm ARCANTE GROUPE Bâtisseurs d'Accords ONU eTrade for Women DECATHLON | TARMAK Social media campaign DECATHLON - ITIWIT Explore to protect vision DECATHLON - FORCLAZ Landing Page Travel 500 DECATHLON - ARTENGO Gaël Monfils SERGIC €300 campaign DECATHLON - TARMAK Elevate 900 DECATHLON - TARMAK R900 - Build to resist 1/1

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