ROULE MA POULE BRAND PLATFORM Analysis Workshop Brainstorming Brand platform 1.INTRODUCTION Roule ma Poule is the story of three hedonists: an entrepreneur, a restaurant owner and a geek who have united their strengths and talents to tantalise your tastebuds. At the heart of their eco-friendly concept are free-range chicken, French produce and a trendy, relaxed setting that will really make an impression. We put our noses to the grindstone with these 3 gourmets to create the restaurant's brand platform and hatch a concept that was both fun and surprising. 2.MISSION For Roule Ma Poule, we carried out an in-depth analysis of the key players on the market then built a bespoke workshop in which we established the basics of the brand: raison d'être, unique selling point, history, targets, promise, etc. 3.BASE PLATFORM The brand platform that we created hand-in-hand with the founders gave us a solid basis on which to build their visual and graphic identity and their social networks communications campaign. See the ROULE MA POULE identity here Discover EXPLORE FURTHER ADEO Brands of the inhabitants TRIBORD Vision & Brand platform ARCANTE Group Builders of agreements OH ! LES FLEURS From emotion to creation CONFIDENCE Reveal the best version of yourself AVRILEGI Social law consulting firm DECATHLON worldwide iconographic charter BILLYBELT Brand platform POINT G Brand platform & Visual Identity FOUGANZA Editorial charter 1/1

RIVERSIDE TECHNIMA SOPPEC - LINE MARKER Art Direction Graphic Design 3D animation Motion Design LINE MARKER The French group TECHNIMA, based in Charente, has been designing, manufacturing and marketing aerosol marking paints for more than 30 years. Its SOPPEC brand has become the benchmark brand in Europe. The group has put its ability to innovate and its mastery of industrial processes to serve the satisfaction of its customers and distributors. Technima wanted to highlight its latest creation, SOPPEC PureSPRAY, a system for easily and quickly drawing straight lines, with visible, durable marking that does not clog. Our answer: the creation of an explanatory and qualitative brochure to allow the customer to understand and apprehend this new system, accompanied by a 3D video putting the device into practice in its environment, on a rhythmic musical background, in order to show off all its performance and technical prowess. Discover the landing page EXPLORE FURTHER NIKE Move to zero DECATHLON l DESIGN Logo animation BANANA 3D & VR fashion show DECATHLON l PONGORI Rollnet satisfying animations DECATHLON l SOLOGNAC Treemetic DECATHLON l COURSE D'ORIENTATION Social media campaign BRP l Sea-Doo Rapid concept DECATHLON l NEWFEEL Thrills in animation DECATHLON l KIPRUN 3D fashion show DECATHLON l TARMAK Hoop 500 DELTA NEU Airina TECHNIMA l SOPPEC Liner marker CONFIDENCE Reveal the best version of yourself 1/1

ACENSI UNLEASH YOUR DIGITAL POTENTIAL Visual identity Visual identity ACENSI Acensi: Unleash your creative potential. For 17 years, the ACENSI group has positioned itself between the general consulting firm and the specialized ESN, offering more than 90 clients unparalleled expertise in the management of their IT projects. ACENSI brings together minds passionate about creating technological innovations that propel their customers to new digital horizons. The visual identity, created with audacity and creativity, reflects this desire to be at the forefront of innovation. At the heart of our visual identity for ACENSI is a system of intertwining dialogue bubbles, symbolizing the desire to create powerful, fluid and transparent connections between the different stakeholders. Waves of strokes in vibrant shades of purple, blue and pink unfurl, evoking the dynamics and energy of their teams. These modern web colors, accompanied by shades of purple and a luminous, almost neon green, reflect our innovative and daring spirit. EXPLORE FURTHER EXOLEGEND Become part of the legend STATERA Born to balance ACENSI Unleash your digital potential TROTTEUR FRANÇAIS Elegance & Dynamism WISRR Smartrr, Fastrr, Wisrr KOS.MO The #1 Astrology Network CORNULIER French excellence ADEO Brands of the inhabitants ARCANTE Group Builders of agreements OH ! LES FLEURS For emotion to creation CONFIDENCE Reveal the best version of yourself Pragmatism IT At the heart of it Avrilegi Social law consulting firm POINT G Brand platform ROULE MA POULE Brand platform 1/1

WEDZE GO FOR THE SUMMIT Artistic direction Editing / Framing Motion Design TRACK 580 WEDZE Wed'ze is Decathlon's ski and snowboard brand. It offers a variety of quality and accessible products in order to fully enjoy the pleasures of skiing. The PISTE 580 boot has been developed to support intermediate to advanced skiers on all types of piste. This versatile shoe with a thermoformable liner allows sliding comfort thanks to different adjustment modes. OUR MISSION For the release of this shoe, Wed'ze entrusted us with the mission to present the attributes of the product in two videos, one for the male model and a second for the female model. We therefore proposed an artistic direction from an original, minimalist and premium angle in order to bring out the variety. performance offered at an affordable price. Each video had to be similar, presenting the same product, but highlighting the male / female variation. We therefore put the emphasis on a different colorimetry. WOMEN WOMEN A MIX OF SKILLS Once the video production was completed, post-production was launched. For a dynamic and refined final video, we played with different frames of images shot by us and from the Decathlon bank as well as with 3D content to highlight each flagship feature of the product. ADAPTED CONTENT All films were designed from the outset in landscape and square format for optimal viewing whether you are on Instagram, Youtube or Facebook. MALE MAN A PRODUCTION TAILORED Armed with our cameras, we therefore filmed the shoe from all angles, and produced 360 views of the shoe on a turntable with a green background. EXPLORE FURTHER DECATHLON - KIPSTA LFP NIKE Move to zero DECATHLON l RETAIL LAB Connecting people to sport experiences WEWARD Motivational walks OUTSHOCK l DC COMICS Justice League DECATHLON - OXELO Trendy scooter DECATHLON - NEWFEEL Thrills in animation RENAULT On the road to electricity DECATHLON l WEDZE Boots 580 Campaign DECATHLON Nutrition & Care DECATHLON l KIPSTA WOMEN Play more DECATHLON DESIGN Logo animation DECATHLON l TARMAK Elevate 900 DECATHLON l TARMAK Hope 500 1/1

WEDZE ADEO POSITIVE TECH Artistic direction Illustration Motion design Web design A HIGHLIGHTED ROLE ADEO The European leader in DIY consulted us to highlight the new brand platform of ADEO TECH, the company's digital division. MOTION DESIGN Based on the visual identity and illustrations made by TBWA, we animated them to bring them to life. LANDING PAGE In addition, we have developed and integrated a landing page integrating all the illustrations. LIFE & DIGITAL Finally, we produced an illustration summarizing the role and universe of ADEO TECH. This visual combining life & digital is affixed to employees' sweatshirts. DISCOVER THE PAGE DISCOVER THE PAGE EXPLORE FURTHER ADEO Positive Tech OH! LES FLEURS From emotion to creation TROTTEUR FRANÇAIS Legend race Zturf DECATHLON - TRIBORD Encourage endless explorations DECATHLON - KIPSTA LFP AVRILEGI Social law consulting firm ARCANTE GROUPE Builders of agreements ONU eTrade for Women DECATHLON | TARMAK Social media campaign DECATHLON - ITIWIT Explore to protect vision DECATHLON - FORCLAZ Landing Page Travel 500 DECATHLON - ARTENGO Gaël Monfils SERGIC €300 campaign DECATHLON - TARMAK Elevate 900 DECATHLON - TARMAK R900 - Build to resist 1/1

PORSCHE SHOES PUT YOUR BEST FOOT FORWARD Fashion Design Product creation PORSCHE SHOES Porsche Design is a luxury fashion and high-tech brand belonging to the renowned Porsche automotive group. Whether re-interpreting icons or creating innovative shoes, the Bavarian brand designs elegant, functional and ecologically sustainable products. EXPLORE FURTHER FUGUE Fiction One JAGUAR F-Pace AUDI Light urban mobility BRP SEA-DOO Rapid concept JAGUAR L-Pace - Flux Wheel DECATHLON - OXELO Brain juice PORSCHE DESIGN Put your best foot forward JAGUAR Feline look PORSCHE DESIGN A porsche on water PEUGEOT Sculpted by centrifugal force FUGUE Time in parentheses AUDI Another way of travelling 1/1

TARMAK RAISE YOUR GAME Artistic Direction Studio photoshoot Motion design SEASON 1 : ELEVATIOn SEASON 2 : COLOr POwER RAISE YOUR GAME TARMAK is DECATHLON's Basketball brand. The store offers a product range that makes the game accessible to all, in any location, whether it's on the courts, in a playground or at home . To launch its new basketball shoe, the ELEVATE 900, the brand asked us to create an advertising campaign dedicated to social networks. The new ELEVATE 900 shoe was designed to guarantee explosive dynamism. Inspired by the idea of levitation, we highlighted this innovative product from all angles. The content created should tempt, reveal the product's advantages and make people want to play. EXPLORE FURTHER ADEO Positive Tech OH! LES FLEURS From emotion to creation TROTTEUR FRANÇAIS Legend race Zeturf DECATHLON - TRIBORD Encourage endless explorations DECATHLON - KIPSTA LFP AVRILEGI Social law consulting firm ARCANTE GROUPE Builders of agreements ONU eTrade for Women DECATHLON | TARMAK Social media campaign DECATHLON - ITIWIT Explore to protect vision DECATHLON - FORCLAZ Landing Page Travel 500 DECATHLON - ARTENGO Gaël Monfils SERGIC €300 campaign DECATHLON - TARMAK Elevate 900 DECATHLON - TARMAK R900 - Build to resist 1/1

MATY Opera Collection Artistic direction CGI Video FRENCH RENAISSANCE MATY is a famous French watchmaking and jewelry brand. Inspired by one of the brand's flagships, an iconic bracelet from 1965, the new Opéra collection is the milestone between the heritage and the future of the house which knows how to span the ages with style. To enhance each of the new gold and diamond bracelets, we created a campaign combining video and CGI. The communication kit also includes real and 3D static visual. OPERA COLLECTION EXPLORE FURTHER NIKE Move to zero DECATHLON l DESIGN Logo animation BANANA 3D & VR fashion show DECATHLON l PONGORI Rollnet satisfying animations DECATHLON l SOLOGNAC Treemetic DECATHLON l COURSE D'ORIENTATION Social media campaign BRP l Sea-Doo Rapid concept DECATHLON l NEWFEEL Thrills in animation DECATHLON l KIPRUN 3D fashion show DECATHLON l TARMAK Hoop 500 DELTA NEU Airina TECHNIMA l SOPPEC Liner marker CONFIDENCE Reveal the best version of yourself 1/1

avrilegi SOCIAL LAW CONSULTING FIRM Creation of a brand name Creation of a visual identity Look & feel Webdesign Founded in June 2021, Avrilegi assists companies on a daily basis with all their labor law issues. Its objective: to provide quick, educational and concrete answers, enabling companies to optimize their decision-making and control their risks! Gwendoline AVRIL, founder of AVRILEGI shared with us her desire to keep her family name in her brand name. To do this, we have contracted AVRIL and LEGI, meaning "law" in Latin, thus giving life to AVRILEGI. After building the firm's brand platform with the founder, we created its global brand universe. Logo, creation of the graphic and iconographic charter, creation of the website and support for global communication, we put all our creativity at the service of this budding company. Discover the landing page EXPLORE FURTHER ADEO Brands of the inhabitants TRIBORD Vision & Brand platform ARCANTE Group Builders of agreements OH ! LES FLEURS From emotion to creation CONFIDENCE Reveal the best version of yourself DECATHLON Worldwide iconographic charter BILLYBELT Brand platform POINT G Brand platform & Visual Identity ROULE MA POULE Brand platform & Visual identity FOUGANZA Editorial Charter 1/1

KALENJI 3D FASHION SHOW & VR Artistic direction 3D Animation VR AWARD Project awarded at the "Com' en Or Trophy 2022" "Customer Experience" category 3d fashion show & vr We have developed an innovative solution to create videos of worn clothes in action : walking, running, or any other wished mouvement. Everything starts with the row templates to create a virtual fashion show. Then, clothes are modeled and animated in 3D on virtual models. ​ The fashion show can be viewed in two different formats : - 4K Video - VR Animation ​ This solution enables you to get a couple of advantages in different fields of activity such as conception, sales and communication conception The modelisation accelerates the clothes creation process. Indeed, thanks to the 3D fashion show, one can anticipate the movements of the different cuts and materials while standing still, walking or even running for example. In this way, one can test the collection even before receiving the first prototypes. Designers and product managers will save precious time. SALES About sales, our solution helps to minimize risks and ease the decision taking process thanks to a better visualization of the products. Nowadays buyers order several millions of products at a time only with the row templates in 1D. It can lead to unpleasant surprises that can be avoided with our 3D or VR contents. COMMUNICATION Finally, about communication, a 3D animated fashion show is deeply avant-gardist. It is the perfect medium to promote clothes because the images are only focused on them. Without the models, anyone can imagine themselves wearing the clothes no matter their body type or their origin. 3D images offer infinite possibilities : one can zoom on details, watch how the fabric moves during an action, change the colors of the product depending on the collections… There is therefore no need to organise a photoshoot given that all the contents are completely reusable. Moreover, this type of project can be very quickly developed (about 10 or 15 days). EXPLORE FURTHER NIKE Move to zero DECATHLON l DESIGN Logo animation BANANA 3D fashion show & VR DECATHLON l PONGORI Rollnet satisfying animations DECATHLON l SOLOGNAC Treemetic DECATHLON l COURSE D'ORIENTATION Social media campaign BRP l Sea-Doo Rapid concept DECATHLON l NEWFEEL thrills in animation DECATHLON l KIPRUN 3D fashion show DECATHLON l TARMAK Hoop 500 DELTA NEU Airina TECHNIMA l SOPPEC Liner marker CONFIDENCE Reveal the best version of yourself 1/1

FOUGANZA FOUGANZA EDITORIAL GUIDELINES Benchmark Workshop 1.INTRODUCTION Fouganza, the Decathlon Group's horse riding brand, mainly targets its communications at young women and contacted us to address an issue it was facing: how should it communicate and build a lasting relationship with its core target market? 2.MISSION Harmonise the tone of communications and discourse by drafting editorial guidelines for the Horse rider 500: an experienced horse rider aged 14 to 25. 3.WORKSHOP BANANA's added value: organising an attractive and agile workshop to work with the customer to define the right tone and rules to adopt for relevant communication that is adapted to the target markets and, more specifically, to the core of those markets. EXPLORE FURTHER ADEO Brands of the inhabitants TRIBORD Vision & Brand platform ARCANTE Group Builders of agreements OH ! LES FLEURS From emotion to creation CONFIDENCE Reveal the best version of yourself AVRILEGI Social law consulting firm DECATHLON Worldwide Iconographic charter BILLYBELT Brand platform POINT G Brand platform & Visual identity ROULE MA POULE Brand platform & Visual identity 1/1