ROULE MA POULE

BRAND PLATFORM

Analysis

Workshop

Brainstorming

Brand platform

1.INTRODUCTION

Roule ma Poule is the story of three hedonists: an entrepreneur, a restaurant owner and a geek who have united their strengths and talents to tantalise your tastebuds. At the heart of their eco-friendly concept are free-range chicken, French produce and a trendy, relaxed setting that will really make an impression.

We put our noses to the grindstone with these 3 gourmets to create the restaurant's brand platform and hatch a concept that was both fun and surprising.

2.MISSION

For Roule Ma Poule, we carried out an in-depth analysis of the key players on the market then built a bespoke workshop in which we established the basics of the brand: raison d'être, unique selling point, history, targets, promise, etc.

3.BASE PLATFORM

The brand platform that we created hand-in-hand with the founders gave us a solid basis on which to build their visual and graphic identity and their social networks communications campaign.

See the ROULE MA POULE identity here

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