ROULE MA POULE
Roule ma Poule is the story of three hedonists: an entrepreneur, a restaurant owner and a geek who have united their strengths and talents to tantalise your tastebuds. At the heart of their eco-friendly concept are free-range chicken, French produce and a trendy, relaxed setting that will really make an impression.
We put our noses to the grindstone with these 3 gourmets to create the restaurant's brand platform and hatch a concept that was both fun and surprising.
For Roule Ma Poule, we carried out an in-depth analysis of the key players on the market then built a bespoke workshop in which we established the basics of the brand: raison d'être, unique selling point, history, targets, promise, etc.