GO FOR THE SUMMIT
Editing / Framing
Wed'ze is Decathlon's ski and snowboard brand. It offers a variety of quality and accessible products in order to fully enjoy the pleasures of skiing.
The PISTE 580 boot has been developed to support intermediate to advanced skiers on all types of piste. This versatile shoe with a thermoformable liner allows sliding comfort thanks to different adjustment modes.
For the release of this shoe, Wed'ze entrusted us with the mission
to present the attributes of the product in two videos, one for
the male model and a second for the female model.
We therefore proposed an artistic direction from an original, minimalist and premium angle in order to bring out the variety.
performance offered at an affordable price.
Each video had to be similar, presenting the same product, but highlighting the male / female variation. We therefore put the emphasis on a different colorimetry.
A MIX OF SKILLS
Once the video production was completed, post-production was launched. For a dynamic and refined final video, we played with different frames of images shot by us and from the Decathlon bank as well as with 3D content to highlight each flagship feature of the product.
All films were designed from the outset in landscape and square format for optimal viewing whether you are on Instagram, Youtube or Facebook.
Armed with our cameras, we therefore filmed the shoe from all angles, and produced 360 views of the shoe on a turntable with a green background.