ETRADE FOR WOMEN
eTrade for Women is an initiative launched and championed by the United Nations Conference on Trade and Development (UNCTAD) with the support of the Netherlands. We had the chance to work with them on the production of a video promoting and valuing women entrepreneurs around the world.
Particularity of the mission? A cast of UNCTAD entrepreneurs located around the world. The idea was therefore to put them to work so that they each film their own video following a specific pattern so that the final rendering is as harmonious as possible.
CREATION OF A PRESS PACK
It is therefore with this constraint in mind that we had the idea of creating a press pack containing all the equipment necessary for the recording of their video portrait (microphone, tripod, adapter etc.) and an explanatory manual to explain them the different steps to follow. From the installation of the equipment to the advice for lighting and framing, we have indicated all the best practices to obtain an optimal rendering.
From the creation of the outbox, through that of the manual, the paper templates, to the printing and the sending preparations, the Banana agency first supported the eTrade for Women initiative in all the preparatory phase for the creation of this video.
The various paper supports were created respecting the graphic charter of eTrade for Women while following a dynamic artistic direction to give a very current dynamic aspect to these creations.
ASSEMBLY AND MOTION DESIGN
Once the press packs were received by the entrepreneurs and the video portraits filmed, we edited the final video. We made an intro and an outro in motion design and worked on the images so that the final rendering was as harmonious as possible in terms of framing and colorimetry.
Several versions have been created, including a long version, a shorter version or even a version specific to each eTrade for Women entrepreneur.