ETRADE FOR WOMEN
eTrade for Women is an initiative launched and promoted by the United Nations Conference on Trade and Development (UNCTAD).
The international institution entrusted us with the mission of carrying out video interviews in order to highlight women entrepreneurs to encourage women on our planet to undertake.
This mission was constrained by a cast located in the four corners of the globe in the midst of the COVID-19 pandemic.
CREATION OF A PRESS PACK
Since it was impossible to go on site to interview and film each entrepreneur, we created a press pack containing an explanatory manual and the necessary equipment for video shooting. The objective was to ensure consistency and harmony in the speech of each ambassador. The interviews were conducted remotely.
Based on the eTrade for Women charter, we have created:
- A graphic universe
- Tailor-made packaging
- An explanatory manual
- An animated graphic design (introduction and signature)
MOTION DESIGN& video editing
Once the press packs had been received by the entrepreneurs and the interview portraits had been filmed, we edited the final video including the introduction and signature in motion design.
Different formats and versions have been created, today we invite you to discover the long version of Pierrangela Sierra, eTrade for Women ambassador and co-founder of TIPTI based in Ecuador.