FOUGANZA FOUGANZA EDITORIAL GUIDELINES Benchmark Workshop 1.INTRODUCTION Fouganza, the Decathlon Group's horse riding brand, mainly targets its communications at young women and contacted us to address an issue it was facing: how should it communicate and build a lasting relationship with its core target market? 2.MISSION Harmonise the tone of communications and discourse by drafting editorial guidelines for the Horse rider 500: an experienced horse rider aged 14 to 25. 3.WORKSHOP BANANA's added value: organising an attractive and agile workshop to work with the customer to define the right tone and rules to adopt for relevant communication that is adapted to the target markets and, more specifically, to the core of those markets. EXPLORE FURTHER ADEO Brands of the inhabitants TRIBORD Vision & Brand platform ARCANTE Group Builders of agreements OH ! LES FLEURS From emotion to creation CONFIDENCE Reveal the best version of yourself AVRILEGI Social law consulting firm DECATHLON Worldwide Iconographic charter BILLYBELT Brand platform POINT G Brand platform & Visual identity ROULE MA POULE Brand platform & Visual identity 1/1

RIVERSIDE SEEKING THE BEST MOMENTS IN LIFE Artistic Direction Sport photoshoot Seeking the best moments in life RIVERSIDE is DECATHLON's touring and all-road bike brand. The store offers a range of products designed to encourage its users to get away and enjoy unique experiences. We wanted to convey, in pictures, the pleasure of getting into the saddle and setting off on a voyage of self-discovery and interaction with others, while travelling through landscapes each more incredible than the last. To do so, we headed off to seek adventure on an unforgettable journey, capturing moments in a photojournalistic style. We provided an authentic portfolio that makes the viewer want to follow in the footsteps of peerless adventurers and head out to discover extraordinary panoramas, by bike. EXPLORE FURTHER MATY TV Advertising LES CHOSES QUI COMPTENT Short film DECATHLON - OUTSHOCK Justice League DECATHLON | KIPSTA WOMEN Play more DECATHLON - RIVERSIDE Seeking the best moments in life DECATHLON - WEDZE Boots 580 Campaign VERTBAUDET You'll love being a parent! ADEO - STERWINS Cutting patterns DECATHLON - OUTSHOCK Fight your limits BILLYBELT Traditionally original Decathlon - OXELO ADVANCED Imagining the future Crédit Agricole This is symbiosis Decathlon - OFFLOAD On the field and beyond 1/1

CORNULIER FRENCH EXCELLENCE Visual identity OUR MISSION LeTrot, a horse trotting racing association, contacted us to rethink the visual identity of their most prestigious mounted trotting race: the Prix Cornulier. CORNULIER PRIZE The Prix de Cornulier is an internationally renowned French horse race, reserved for trotting horses aged 5 and over. It takes place every year in January at the Hippodrome de Vincennes in Paris. Considered the queen race of mounted trotting, it attracts the best jockeys and horses in this discipline. The Prix de Cornulier is an event eagerly awaited by horse racing enthusiasts, and it is often considered a dress rehearsal before the Prix d'Amérique, the most prestigious harnessed trotting race. IDENTITY We have built a strong, elegant and proud identity, carried by a winning duo: navy blue and cream beige. A French identity filled with heritage, history and know-how, born of the finesse of this competition. EXPLORE FURTHER EXOLEGEND Become part of the legend STATERA Born to balance ACENSI Unleash your digital potential WISRR Smartrr, Fastrr, Wisrr TROTTEUR FRANÇAIS Elegance & dynamism KOS.MO The #1 Astrology Network CORNULIER French Excellence ADEO Brands of the inhabitants ARCANTE Group Builders of agreements OH ! LES FLEURS From emotion to creation CONFIDENCE Reveal the best version of yourself PRAGMATISM IT At the heart of it AVRILEGI Social law consulting firm POINT G Brand platform ROULE MA POULE Brand platform 1/1

BRP SEA DOO RAPID CONCEPT Transportation design 3D animation THE CHALLENGE BRP is the benchmark brand in the recreational vehicles sector. Its jet ski branch, Sea-Doo, is dedicated to water sports. The brand called on our design expertise to create a model specially adapted to river sports. Our mission? To design an aquatic vehicle that could descend rapids and then climb back up them. After in-depth analysis based on documentary research and a kayak outing, we identified three user scenarios that formed the basis of our whole project. A torrent of ideas, drawings and 3D models culminated in the final concept: We named it Rapid: an air bubble wedged between the semi-rigid outer doughnut and the central part comprising the motor and the ergonomic part. This protects the sensitive parts from impacts. This futuristic concept enables the most daring of explorers to climb a mountain via aquatic routes. EXPLORE FURTHER FUGUE Fiction One JAGUAR F-Pace AUDI Light urban mobility BRP SEA-DOO Rapid concept JAGUAR L-Pace - Flux Wheel DECATHLON - OXELO Brain juice PORSCHE DESIGN Put your best foot forward JAGUAR Felin look PORSCHE DESIGN A porsche on water PEUGEOT Sculpted by centrifugal force FUGUE Time in parentheses AUDI Another way of travelling 1/1

DECATHLON PHOTOGRAPH AND ILLUSTRATION GUIDELINES Analysis Action plan Workshop Brainstorming Photograph and illustration guidelines​ In 2014, DECATHLON, the French leader in the design and sale of sports equipment, wanted to unite its own brands and refocus on its image to make it simpler, more meaningful and more impactful. In 2015, the group asked us for an analysis of its entire image library. 1.STATEMENT As a result of this analysis, significant differences in quality, image capture, image processing and light were observed. Historically, each internal brand had worked independently and with autonomy. There was a lack of overall unified artistic direction. 2.MISSION Define an overall framework that facilitates increased consistency, meaningfulness and pride. Upgrade the quality of content. Give meaning to the images to make people want to exercise. 3.ISSUES How can we bring all of DECATHLON's leader images and the group's entire image creation and production ecosystem together around a common artistic vision? How do we manage a cross-functional project for a group of more than 80,000 employees split into more than 50 internal brands? 4.STANCE Build collaborative thinking to define a coherent overall artistic direction. Assert the group's values and bring them out through images. 5.KEY STEPS An action plan was defined in order to complete this cross-functional project : Analyse Unite Deploy Apply 5.1 ANALYZE Following the initial study of the image library, the project continued with a 360° analysis internally and externally, in France and abroad. 5.2 UNITE By running internal brainstorming sessions, we defined the values and codes of the group's photography in the summer of 2016. At the heart of the discussion was a representative panel of internal and external stakeholders involved in the production or use of photos and videos. Co-writing was the key to success, as it resulted in shared support for the project. 5.3 DEploy In order to improve consistency while respecting the identity of each sport, the brand entrusted us with applying the framework to its internal brands in late 2016. To do this, we created a bespoke workshop and rolled it out to more than 20 brands. Some of the best known are QUECHUA, BTWIN, DOMYOS, OXELO, KIPSTA and TARMAK, which have just signed in 2021 with the NBA 5.4 APPLy Ensuring compliance with the photograph and illustration guidelines written to date is the responsibility of the company and its brands.​ Today, we guarantee this in the creation of advertising campaigns. 6. OUTCOME A meaningful, powerful and harmonious image library. Simplification and optimisation of the work of image stakeholders. Pride and a greater sense of belonging to the brand for its teams. 7. continuous improvement In 2023 we continue to work with Decathlon in order to promote the growth of their new internal brands. We are co-building new iconographic charts to create photo and video contents that are both impactful and unforgettable. EXPLORE FURTHER ADEO Brands of the inhabitants TRIBORD Brand platform & vision ARCANTE Group Builders of agreements OH ! LES FLEURS From emotion to creation CONFIDENCE Reveal the best version of yourself AVRILEGI Social law consulting firm BILLYBELT Brand platform POINT G Brand platform & visual identity ROULE MA POULE Brand platform & visual identity FOUGANZA Editoral charter 1/1

NBA TARMAK 23 COLLECTION Artistic direction CGI Animation Video ​ TARMAK X NBA TARMAK, Decathlon's basketball brand, collaborates with the NBA for its new shoe collection. With a colorful look, the new models signed TARMAK x NBA are enhanced by a series of content combining 3D animation, motion design and video. Our objective was to create impactful, powerful and memorable visuals through the combination of our multi-expertise. Today one of the reels created has reached more than 17 million views. The six reels have more than 36 million views in total. EXPLORE FURTHER NIKE Move to zero DECATHLON l DESIGN Logo animation BANANA 3D & VR fashion show DECATHLON l PONGORI Rollnet satisfying animations DECATHLON l SOLOGNAC Treemetic DECATHLON l COURSE D'ORIENTATION Social media campaign BRP l Sea-Doo Rapid concept DECATHLON l NEWFEEL Thrills in animation DECATHLON l KIPRUN 3D fashion show DECATHLON l TARMAK Hoop 500 DELTA NEU Airina TECHNIMA l SOPPEC Liner marker CONFIDENCE Reveal the best version of yourself 1/1

RETAIL LAB CONNECTING PEOPLE TO SPORT EXPERIENCES Artistic direction Storyboarding Motion Design RETAIL LAB In order to redefine the customer journey and experience, Retail lab carried out research from which three main routes emerged. They then commissioned us to describe these paths in an explanatory video for employees. BACKSTAGES EXPLORE FURTHER DECATHLON - KIPSTA LFP NIKE Move to zero DECATHLON l RETAIL LAB Connecting people to sport experiences WEWARD Motivational walks OUTSHOCK l DC COMICS Justice League DECATHLON - OXELO Trendy scooter DECATHLON - NEWFEEL Thrills in animation RENAULT On the road to electricity DECATHLON l WEDZE Boots 580 campaign DECATHLON Nutrition & Care DECATHLON l KIPSTA WOMEN Play more DECATHLON DESIGN Logo animation DECATHLON l TARMAK Elevate 900 DECATHLON l TARMAK Hope 500 1/1

ONU ONU ETRADE FOR WOMEN Artistic direction Graphics Motion-design Video editing united nations eTrade for Women is an initiative launched and promoted by the United Nations Conference on Trade and Development (UNCTAD). The international institution entrusted us with the mission of carrying out video interviews in order to highlight women entrepreneurs to encourage women on our planet to undertake. This mission was constrained by a cast located in the four corners of the globe in the midst of the COVID-19 pandemic. CREATION OF A PRESS PACK Since it was impossible to go on site to interview and film each entrepreneur, we created a press pack containing an explanatory manual and the necessary equipment for video shooting. The objective was to ensure consistency and harmony in the speech of each ambassador. The interviews were conducted remotely. GRAPHICS & MOTION-DESIGN Based on the eTrade for Women charter, we have created: ​ - A graphic universe - Tailor-made packaging - An explanatory manual - An animated graphic design (introduction and signature) MOTION DESIGN& video editing Once the press packs had been received by the entrepreneurs and the interview portraits had been filmed, we edited the final video including the introduction and signature in motion design. Different formats and versions have been created, today we invite you to discover the long version of Pierrangela Sierra, eTrade for Women ambassador and co-founder of TIPTI based in Ecuador. Backstage EXPLORE FURTHER ADEO Positive Tech OH! LES FLEURS From emotion to creation TROTTEUR FRANÇAIS Legend race Zeturf DECATHLON - TRIBORD Encourage endless explorations DECATHLON - KIPSTA LFP AVRILEGI Social law consulting firm ARCANTE GROUP Builders of agreements ONU eTrade for Women DECATHLON | TARMAK Social media campaign DECATHLON - ITIWIT Explore to protect vision DECATHLON - FORCLAZ Landing Page Travel 500 DECATHLON - ARTENGO Gaël Monfils SERGIC €300 campaign DECATHLON - TARMAK Elevate 900 DECATHLON - TARMAK R900 - Build to resist 1/1

TARMAK READY FOR TAKE-OFF Artistic Direction Sports photoshoot Load More TARMAK X NBA TARMAK is the basketball brand of DECATHLON. It offers a universe of products that makes the pleasure of dribbling accessible everywhere to everyone. Since its creation in 2016, we accompanied the brand in its evolution and in the showcase of its collections. ​ In 2021, Tarmak joined forces with the greatest basketball league in the world to create a new collection : Tarmak x NBA. In total immersion in a real match, we capture every move of the players, to the rhythm of sprints, dribbles and jumps, in order to put in action the products of a dream partnership. ​ ​ ​ ​ ​ Load More READY FOR TAKE-OFF In total immersion in a real match, we followed the rhythm of the sprints, dribbles and jumps of the players and put in action the different products of the range, under the Barcelona sun. EXPLORE FURHTER TARMAK NBA Ready for take-off BILLYBELT Traditionnally original KIPSTA Who run the world VERTBAUDET You'll love being a parent AGIPI Photoshoot corporate DECATHLON - OUTSHOCK Fight your limits OUTSHOCK I DC COMICS Justice League MAISON CHEVALIER Sobriety & Elegance OXELO Color power TARMAK Elevate 900 LA REDOUTE Photoshoot corporate RIVERSIDE Seeking the best moments in life DECATHLON ADVANCED Nitro TT B'TWIN Let's roll OFFLOAD Beyond the pitch 1/1

NUTRITION & CARE THE TIME FOR THE REVOLUTION HAS SEEN! Artistic direction Motion Design APTONIA BECOMES ... Decathlon nutrition & care is the specialist brand of sports nutrition and care products from Decathlon. Formerly Aptonia, the brand is now refocusing to offer a range of products for all athletes, to support them every day in their physical and mental well-being. ​ Decathlon Nutrition & care commissioned us to produce a motion design video to announce this (R) evolution and present the values, missions and objectives of Aptonia, its ”new” brand. ARTISTIC DIRECTION To illustrate this change in the brand's orientation, we started with an original artistic direction. We have taken the logic of collage and added paper effects while playing on the codes of the Decathlon nutrition & care graphic charter for a colorful, fun and fresh rendering featuring a great diversity of athletes. STORYBOARD To help the client to project himself into the final version of the project, we made a story board to test different possibilities of shots and transitions. ANIMATION AND VOICE OVER We also chose the music and produced the voiceover to create a cohesive video from A to Z. EXPLORE FURTHER DECATHLON - KIPSTA LFP NIKE Move to zero DECATHLON l RETAIL LAB Connecting people to sport experiences WEWARD Motivational walks OUTSHOCK l DC COMICS Justice League DECATHLON - OXELO Trendy scooter DECATHLON - NEWFEEL Thrills in animation RENAULT On the road to electricity DECATHLON l WEDZE Boots 580 Campaign DECATHLON Nutrition & Care DECATHLON l KIPSTA WOMEN Play more DECATHLON DESIGN Logo animation DECATHLON l TARMAK Elevate 900 DECATHLON l TARMAK Hoop 500 1/1