BRP SEA DOO

RAPID CONCEPT

Transportation design
3D animation

THE CHALLENGE

BRP is the benchmark brand in the recreational vehicles sector. Its jet ski branch, Sea-Doo, is dedicated to water sports. The brand called on our design expertise to create a model specially adapted to river sports.

Our mission?
To design an aquatic vehicle that could descend rapids and then climb back up them. After in-depth analysis based on documentary research and a kayak outing, we identified three user scenarios that formed the basis of our whole project. 

A torrent of ideas, drawings and 3D models culminated in the final concept: We named it Rapid: an air bubble wedged between the semi-rigid outer doughnut and the central part comprising the motor and the ergonomic part. This protects the sensitive parts from impacts.
This futuristic concept enables the most daring of explorers to climb a mountain via aquatic routes.

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