THE POINT G
Creation of a visual identity
Look & feel
Logo - Business card - Drinks menu
Are you familiar with Point G? We are, and we loved working on its visual and graphic identity. This bar in Lille is the stronghold of Aurélie and Juliette, two adventurers who wanted to share their love of travelling.
The Globe Trotter's Point is a place for sharing and relaxing that makes a point of offering a unique culinary experience that varies throughout the seasons and takes you to exhilarating places.
We thought in-depth about Point G's unique identity and character.
The look and feel that we created reflects the pleasure that these creators wanted to kindle in their visitors: culinary pleasure, the pleasure of conversation, of the moment, and of talking about past travels and future adventures.