BIKING
OUR CLIENTS
LaPierre
Sram
Red Bull
Advanced Bike
Decathlon
Hutchinson
Julbo
Gobik
CREATIVE PROJECTS FOR CYCLING BRANDS
From bicycle brands to sporting events, from equipment manufacturers to soft mobility players, we support companies in the cycling sector in their visual communication, branding and content production projects.
Our agency works with ambitious brands to create hard-hitting campaigns, inspiring visual identities and engaging videos. Discover here our projects dedicated to the world of cycling and contact us to imagine your next creative breakaway together.
LAPIERRE
We are back !
3D animation / Motion design
Driven by a passion for innovation, Lapierre is proud to announce its partnership with the Picnic PostNL team. To mark this event, Lapierre collaborated with the Banana agency to produce a video which tells the story of the signing of this new contract.
SRAM x RED BULL
BORA - Hansgrohe
Photo & Video
To celebrate the launch of the Tour de France in Lille, we worked with SRAM and RED BULL to create a new episode in its iconic “BUILT” series. An immersive video that documents, with precision and aesthetic appeal, the complete assembly of a high-performance bike, for the Red Bull - Bora - Hansgrohe team.
HUTCHINSON
Blackbird
Photo & Video
Hutchinson is a benchmark brand in bicycle tires, recognized for its expertise and commitment to performance and safety.
The brand asked us to promote two models in its Blackbird range: Race, designed for competition, and All Season, which adapts to all types of weather
ADVANCED
Let's ride ahead
Photo & Video
German designer and producer of high-end 100% electric bicycles, Advanced Bikes, has launched Urban Reco, a new model that combines elegance, style, comfort and quality. To celebrate it's release, we produced videos and photos highlighting its sleek design, light weight and ease of use. In the south of France, in the heart of Montpellier's lively streets, we directed a campaign that blends modernity and exploration. An approach that highlights the brand's commitment to urban mobility, sustainability and responsibility.
DECATHLON
Riverside
Photo & Video
RIVERSIDE is DECATHLON's touring and all-road bike brand. The store offers a range of products designed to encourage its users to get away and enjoy unique experiences.
We wanted to convey, in pictures, the pleasure of getting into the saddle and setting off on a voyage of self-discovery and interaction with others, while travelling through landscapes each more incredible than the last.
LAPIERRE
What is your peak ?
Photo & Video
For LaPierre, we produced a series of videos spotlighting professional athletes through a format of voice-over interviews, driven by powerful storytelling and a universal theme: the quest for performance beyond victory.
Each video explores what drives athletes to surpass themselves, ride after ride, season after season. Is it pain, the mind, the will to win... or the need to push one's own limits?
JULBO
Be ahead, look ahead
Photo & Video / Campaign
To support the launch of JULBO's EVAD-2 sports glasses with heads-up display technology, our agency designed a 360° campaign showcasing their innovation. From concept development to storyboarding, production, and post-production, we created a striking visual universe that celebrates performance and freedom.
GOBIK
Lancer bib short
3D animation
GOBIK designs, manufactures, and customizes high-performance cycling apparel — by cyclists, for cyclists, with the best of technology.
For this project, we created a 3D animation video to highlight every detail of this advanced garment. Designed with a minimalist approach and 4-Way Stretch fabric, it offers optimal compression, seamless comfort, and unmatched adaptability.
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AREAS OF EXPERTISE
Brand identity
Our team works closely with you to visually translate your brand's DNA, values, personality and history to ensure a unique, powerful and memorable visual identity.
Art direction
We develop art direction to reinforce your brand image by capturing the attention and interest of your target audience. The aim is to set you apart from your competitors through the creation of unique, impactful visuals.
Advertising videos & photos
We produce advertising videos & photos to promote your products, services or brand. These can be TV ads, online ads, event ads or FOOH ads.
3D animation
Our expertise in 3D modeling, animation and texturing enables us to create or reproduce objects, characters, environments and other visual elements in three dimensions.
Motion design
We create striking graphic animations by combining visual elements such as illustrations, typography, icons, shapes and colors. These animations bring concepts to life, captivate the audience and effectively convey the desired message.
Together, we can make your brand unique, distinctive and unforgettable.
Do you have projects?
We have ideas!
The form below is for project applications only. Applications sent through this form will not be processed. Are you interested in joining us? Send your application to career@agencebanana.com.
