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LAPIERRE
WE ARE BACK !
Art direction
3D animation
Motion design
An iconic French cycling brand, Lapierre has been built at the highest level of competition, driven by innovation, precision and a relentless pursuit of results.
Marking its return to competition alongside Team Picnic PostNL, the challenge was to announce this alliance through an animation
signaling the opening of a new chapter.
We imagined a story conceived as a trajectory. From the Dutch lowlands to Alpine climbs, the progression unfolds within an epic universe where effort, light and tension drive the movement forward.
An alliance towards new heights
The bike becomes an architecture of performance, shaped for racing and carried by a collective energy aimed at the summits. Follow the rise of a shared project, born to claim victories.
EXPLORE FURTHER
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