LAPIERRE
WE ARE BACK !
Art direction
3D animation
Motion design
Driven by a passion for innovation, Lapierre is proud to announce its partnership with the Picnic PostNL team. To mark this event, Lapierre collaborated with the Banana agency to produce a video which tells the story of the signing of this new contract.
This story begins in the vast Dutch plains and takes us to the passes and peaks of the Alps. We drew inspiration from the landscapes of the Netherlands, birthplace of the Picnic PostNL team, to design a surreal 3D environment. Bathed in warm, intense and saturated light, this almost Martian world depicts two cyclists pushing their limits to the end of the effort. Tension rises, heart rate accelerates, and behind them, a trail of light symbolizes their passion and determination. The atmosphere is mysterious, enigmatic, unreal.
An alliance towards new heights
Together, the cyclists cross the plains and reach the Alps, still bathed in vibrant orange light. We follow their ascent to the summit, where their beams of light merge to soar to new heights.
This frantic race perfectly illustrates the spirit of this partnership. PostNL and Lapierre are joining forces and ambitions to climb new heights together.
This new chapter extends Lapierre's vision of performance and spreads their know-how well beyond borders. A new page in cycling opens for 4 years. And it will cause a lot of ink to flow!
