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GOBIK
SUPERARMOUR
Artistic direction
CGI Animation
Photo/Video
GOBIK
A Spanish brand rooted in performance cycling culture, Gobik develops technical equipment designed to face the most
demanding conditions.
With SUPERARMOUR, the most cold- resistant jacket ever designed by the brand, the challenge was to make perceptible a level of protection capable of withstanding temperatures down to −8°C.
We designed a 3D animation where the cold gradually settles in.
As temperatures drop, vegetation freezes and materials crystallize. The jacket moves through this descent without faltering. It
reveals a design engineered to endure when the environment turns hostile.
Face the cold, where protection becomes essential.
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BEHIND THE SCENE
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