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GOBIK
SUPERARMOUR
Artistic direction
CGI Animation
Video
GOBIK
For Gobik, we designed and produced a 3D animated video to showcase Superarmour, their most advanced jacket.
Our mission: to translate the product's extreme technicality, lightness, and resistance to cold temperatures down to -8°C into images.
A creation that highlights the essentials: total protection, weightless, without compromise.
A minimalist exterior design, a radical interior innovation.
With this project, we brought to life a jacket that makes the impossible accessible.
EXPLORE FURTHER
LAPIERRE
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