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![Decathlon choisit Banana pour un design graphique sur les posts Instagram pour la trottinette Oxelo.](https://static.wixstatic.com/media/b6bb4e_10c41fb6af9e4720913f45a01ac036f0~mv2.jpg/v1/fill/w_147,h_59,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/b6bb4e_10c41fb6af9e4720913f45a01ac036f0~mv2.jpg)
OXELO
SCOOTERIN'S THE TREND
Artistic direction
Motion design
Social media
![Oxelo-mockup-panel-misenavant-ouquandcom](https://static.wixstatic.com/media/b6bb4e_2a2ab087f70f4b6fa72b6445f1ba5b7c~mv2.gif)
![Decathlon choisit Banana pour un design graphique sur les posts Instagram pour la trottinette Oxelo.](https://static.wixstatic.com/media/b6bb4e_edac621b524f49709fe24f5cee81ec88~mv2.jpg/v1/fill/w_60,h_60,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/b6bb4e_edac621b524f49709fe24f5cee81ec88~mv2.jpg)
![Decathlon choisit Banana pour un design graphique sur les posts Instagram pour la trottinette Oxelo.](https://static.wixstatic.com/media/b6bb4e_2a2ab087f70f4b6fa72b6445f1ba5b7c~mv2.gif)
![Decathlon choisit Banana pour un design graphique sur les posts Instagram pour la trottinette Oxelo.](https://static.wixstatic.com/media/b6bb4e_006de8fb535a44409864aea9a8b2bb6d~mv2.jpg/v1/fill/w_60,h_45,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/b6bb4e_006de8fb535a44409864aea9a8b2bb6d~mv2.jpg)
SCOOTERIN'S THE TREND
OXELO is DECATHLON's urban mobility brand. The store offers a wide range of products and services that make skateboarding, quad-biking, roller-blading and scootering accessible to all.
Oxelo approached us with this question: how can we inspire urban dwellers to use scooters over other means of transport? We offered them animations highlighting the advantages of travelling by scooter: low environmental impact, speed, freedom, cost, etc.
Through small, simple visuals, inspired by collage in terms of artistic direction, and travel in terms of the overall look & feel, we devised a fresh, colourful and dynamic campaign, rolled out in winter 2020-21 on social media.
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