OXELO

SCOOTERIN'S THE TREND

Artistic direction
Motion design
Social media

Oxelo-mockup-panel-misenavant-ouquandcom

SCOOTERIN'S THE TREND

OXELO is DECATHLON's urban mobility brand. The store offers a wide range of products and services that make skateboarding, quad-biking, roller-blading and scootering accessible to all.

Oxelo approached us with this question: how can we inspire urban dwellers to use scooters over other means of transport? We offered them animations highlighting the advantages of travelling by scooter: low environmental impact, speed, freedom, cost, etc.

Through small, simple visuals, inspired by collage in terms of artistic direction, and travel in terms of the overall look & feel, we devised a fresh, colourful and dynamic campaign, rolled out in winter 2020-21 on social media.