KIPRUN
MORE RUNS, MORE LIFE
Art direction
Motion Design
Video
To open a new chapter in its history, KIPRUN has given itself a new identity and entrusted us with the production of the video reveal of its new logo: a strong, meaningful symbol.
This video retraces the first lines of this new graphic sign, which starts from a desire to go against the tide, conceived as an impulse. It's a logo that embodies an identity designed to encourage all runners, to encourage them to keep going. So we drew inspiration for this video from the starting block, a real point of support for every runner at the decisive moment.
The video goes back to the origins of KIPRUN, born in 2007, marked by the inspiration of the New York marathon and its crowds. It then evokes the brand's unwavering support for runners everywhere, whether on the road or on the trail. The video also reveals the construction of the logotype: a unique angle, inclined at -25°, also present in the typography. This counter-italic breaks the established codes of the running world and affirms KIPRUN's determination to move forward in a different way, to go against the tide.
Finally, the identity comes to life through a series of projections on the products. It shows its deployment, its visual power, and how far it can go.
