The new models signed TARMAK x NBA are enhanced by a series of powerful, memorable and impactful contents, thanks to the combination of our multi-expertise. NBA TARMAK 23 COLLECTION Artistic direction CGI Animation Video TARMAK X NBA TARMAK, Decathlon's basketball brand, collaborates with the NBA for its new shoe collection. With a colorful look, the new models signed TARMAK x NBA are enhanced by a series of content combining 3D animation, motion design and video. Our objective was to create impactful, powerful and memorable visuals through the combination of our multi-expertise. Today one of the reels created has reached more than 17 million views. The six reels have more than 42 million views in total. EXPLORE FURTHER CHANEL J12 ARVA Plume 30 GOBIK Superarmour SCORPION Exo-530i SCORPION Exo-race air helmet KIPRUN RACE ULTRA 2 MANHATTAN Make unified commerce possible KIPRUN KD900XLAB GOBIK Lancer bib short HIPRO Protein bars DS PENSKE Reveal 2025 EXOTEC Elegant hero KIA PV5 LAPIERRE We are back ! COCA COLA GROUP FOOH PUMA Forever Faster DS PERFORMANCE Bold & Gold VAONIS Reach for the stars MATY Chasing time DS PENSKE Monaco EXOTEC Better Faster Smarter KIPRUN More runs, more life GOBIK The perfect fit ARVA Safer for you, better for them 1/1

For three days, we alternated meeting and team building. The goal: Obtain team consensus on a common vision, so that the latter is the basis for building in a sustainable way the future of the brand. WEDZE TRIBORD ENCOURAGE ENDLESS EXPLORATIONS Brand Strategy Analysis Workshop and brainstorming Animation and facilitation Photo and video shoot Artistic direction artwork VISION WORKSHOP ENCOURAGE ENDLESS EXPLORATIONS ANALYSIS After making a surprise report and an analysis of the latest trends, Tribord, the outdoor brand for water sports and wind from Decathlon, entrusted us with the animation of its vision workshop. workshop For three days, we alternated meeting and team building. The goal: Obtain team consensus on a common vision, so that the latter is the basis for building in a sustainable way the future of the brand. ILLUSTRATIONS We then crystallized the different milestones and pillars through six playful and immersive illustrations. illustrations of the pillars EXPLORE FURTHER BILLYBELT Brand platform ADEO Brand of the inhabitants AVRILEGI Brand platform and visual identity CONFIDENCE Brand platform and visual identity OH ! LES FLEURS Brand platform and visual identity ARCANTE Brand platform and visual identity TRIBORD Vision DECATHLON Worldwide iconographic guideline 1/1

To capture intense action shots up close with the players, we observed real matches and training sessions. Totally immersed on the pitch, we followed every move and photographed the various products in the range in action. OFFLOAD BEYOND THE PITCH Artistic direction Photoshoot ambience Brand movie Direction BEYOND THE pitch OFFLOAD is DECATHLON's rugby brand. The brand offers a range of equipment and accessories that make it easy for everyone to enjoy playing anywhere, at any time. Hard work, skill and fraternity are among the core values of the discipline. More than just a sport, it's about sharing a code of conduct and a philosophy of life. To capture intense action shots up close with the players, we observed real matches and training sessions. Totally immersed on the pitch, we followed every move and photographed the various products in the range in action. We showcased the brand's collections through sprints, passes and kicks. EXPLORE FURTHER ZERO MOTORCYCLES 2026 range reveal STUDDS Mirage BILLYBELT Straight to the sea SRAM x RED BULL BORA - Hansgrohe YAMAHA Yamalube LAPIERRE What is your peak ? HUTCHINSON Blackbird COCA COLA COMPANY FOOH JULBO Evad-2 SHARK Back to track ADVANCED BIKE Let's ride ahead DECATHLON - KIPSTA Play more MATY Opera collection SHARK Oxo BILLYBELT Traditionally original DECATHLON - OUTSHOCK Fight your limits DECATHLON - OUTSHOCK Justice League DECATHLON - RIVERSIDE Seeking the best moments in life DECATHLON - WED'ZE Boots 580 Campaign VERTBAUDET You'll love being a parent 1/1

In 2014, DECATHLON, the French leader in the design and sale of sports equipment, wanted to unite its own brands and refocus on its image to make it simpler, more meaningful and more impactful. In 2015, the group asked us for an analysis of its entire image library. DECATHLON PHOTOGRAPH AND ILLUSTRATION GUIDELINES Analysis Action plan Workshop Brainstorming Photograph and illustration guidelines In 2014, DECATHLON, the French leader in the design and sale of sports equipment, wanted to unite its own brands and refocus on its image to make it simpler, more meaningful and more impactful. In 2015, the group asked us for an analysis of its entire image library. 1.STATEMENT As a result of this analysis, significant differences in quality, image capture, image processing and light were observed. Historically, each internal brand had worked independently and with autonomy. There was a lack of overall unified artistic direction. 2.MISSION Define an overall framework that facilitates increased consistency, meaningfulness and pride. Upgrade the quality of content. Give meaning to the images to make people want to exercise. 3.ISSUES How can we bring all of DECATHLON's leader images and the group's entire image creation and production ecosystem together around a common artistic vision? How do we manage a cross-functional project for a group of more than 80,000 employees split into more than 50 internal brands? 4.STANCE Build collaborative thinking to define a coherent overall artistic direction. Assert the group's values and bring them out through images. 5.KEY STEPS An action plan was defined in order to complete this cross-functional project : Analyse Unite Deploy Apply 5.1 ANALYZE Following the initial study of the image library, the project continued with a 360° analysis internally and externally, in France and abroad. 5.2 UNITE By running internal brainstorming sessions, we defined the values and codes of the group's photography in the summer of 2016. At the heart of the discussion was a representative panel of internal and external stakeholders involved in the production or use of photos and videos. Co-writing was the key to success, as it resulted in shared support for the project. 5.3 DEploy In order to improve consistency while respecting the identity of each sport, the brand entrusted us with applying the framework to its internal brands in late 2016. To do this, we created a bespoke workshop and rolled it out to more than 20 brands. Some of the best known are QUECHUA, BTWIN, DOMYOS, OXELO, KIPSTA and TARMAK, which have just signed in 2021 with the NBA 5.4 APPLy Ensuring compliance with the photograph and illustration guidelines written to date is the responsibility of the company and its brands. Today, we guarantee this in the creation of advertising campaigns. 6. OUTCOME A meaningful, powerful and harmonious image library. Simplification and optimisation of the work of image stakeholders. Pride and a greater sense of belonging to the brand for its teams. 7. continuous improvement In 2023 we continue to work with Decathlon in order to promote the growth of their new internal brands. We are co-building new iconographic charts to create photo and video contents that are both impactful and unforgettable. EXPLORE FURTHER SHARK Start the thrill LOULOU Audiovisual rental KOSMO The #1 of astrology network ACENSI Unleash your digital potential WISRR Smartrr, fastrr, wisrr STATERA Born to balance EXOLEGEND It's gonna be exolegendary! PRIX DE CORNULIER French excellence TROTTEUR FRANÇAIS Elegance and dynamism ADEO Brand of the inhabitants AVRILEGI Social law consulting firm CONFIDENCE Reveal the best version of yourself OH ! LES FLEURS From emotion to creation TRIBORD Encourage endless explorations ARCANTE Builders of agreements BILLYBELT Brand platform 1/1

For Gobik, we designed and produced a 3D animated video to showcase Superarmour, their most advanced jacket. Our mission: to translate the product's extreme technicality, lightness, and resistance to cold temperatures down to -8°C into images. GOBIK SUPERARMOUR Artistic direction CGI Animation Photo/Video GOBIK For Gobik, we designed and produced a 3D animated video to showcase Superarmour, their most advanced jacket. Our mission: to translate the product's extreme technicality, lightness, and resistance to cold temperatures down to -8°C into images. A creation that highlights the essentials: total protection, weightless, without compromise. A minimalist exterior design, a radical interior innovation. With this project, we brought to life a jacket that makes the impossible accessible. DISCOVER BEHIND THE SCENE EXPLORE FURTHER CHANEL J12 ARVA Plume 30 SCORPION Exo-530i SCORPION Exo-race air helmet KIPRUN RACE ULTRA 2 MANHATTAN Make unified commerce possible KIPRUN KD900XLAB GOBIK Lancer bib short HIPRO Protein bars DS PENSKE Reveal 2025 EXOTEC Elegant hero KIA PV5 LAPIERRE We are back ! COCA COLA GROUP FOOH PUMA Forever Faster DS PERFORMANCE Bold & Gold VAONIS Reach for the stars MATY Chasing time DS PENSKE Monaco TARMAK NBA EXOTEC Better Faster Smarter KIPRUN More runs, more life GOBIK The perfect fit ARVA Safer for you, better for them 1/1

Founded in June 2021, Avrilegi assists companies on a daily basis with all their labor law issues. Its objective: to provide quick, educational and concrete answers, enabling companies to optimize their decision-making and control their risks! avrilegi SOCIAL LAW CONSULTING FIRM Creation of a brand name Creation of a visual identity Look & feel Webdesign Founded in June 2021, Avrilegi assists companies on a daily basis with all their labor law issues. Its objective: to provide quick, educational and concrete answers, enabling companies to optimize their decision-making and control their risks! Gwendoline AVRIL, founder of AVRILEGI shared with us her desire to keep her family name in her brand name. To do this, we have contracted AVRIL and LEGI, meaning "law" in Latin, thus giving life to AVRILEGI. After building the firm's brand platform with the founder, we created its global brand universe. Logo, creation of the graphic and iconographic charter, creation of the website and support for global communication, we put all our creativity at the service of this budding company. Discover the landing page EXPLORE FURTHER BANANA Rebranding SWISS STEEL GROUP Green steel society SHARK Start the thrill LOULOU Audiovisual rental KOSMO The #1 of astrology network ACENSI Unleash your digital potential WISRR Smartrr, fastrr, wisrr STATERA Born to balance EXOLEGEND It's gonna be exolegendary! PRIX DE CORNULIER French excellence TROTTEUR FRANÇAIS Elegance and dynamism ADEO Brand of the inhabitants CONFIDENCE Reveal the best version of yourself OH ! LES FLEURS From emotion to creation ARCANTE Builders of agreements 1/1

Brand strategy : analysis, artistic direction, brand platform, values, positioning, market analysis brand strategy SCOPE Market analysis Workshop & Brainstorming Facilitation Brand territory Brand platform Guidelines Editorial charter BILLYBELT Brand Platform ADEO Brand Guidelines and Identities AVRILEGI Brand platform and visual identity CONFIDENCE Brand platform and visual identity OH ! LES FLEURS Brand platform and visual identity ARCANTE Brand platform and visual identity TRIBORD Vision and brand platform DECATHLON Worldwide iconographic charter 1/1 THE Strategy at the SERVICE OF YOUR BRAND AND ITS GROWTH Our goal is to make you unforgettable, unique and distinctive. By creating a bold and consistent visual identity, your brand will stand out from the competition and generate recognition and memory. Our tailor-made support is based on your brand strategy in order to visually translate your DNA, your values, your personality and your history. The creation of your visual identity includes phases of creative brainstorming, the realization of moodboards and artistic directions. Then follows the development of your logo, your colors, your typography, your graphic universe, your charter, your communication media, your social network templates and their variations. Together, let's make your brand consistent, powerful and impactful! AREAS OF EXPERTISE Market analysis We carry out market research to understand your competitors, your key targets and trends. Workshop and brainstorming We build and lead tailor-made workshops in order to co-build to federate around a common vision. We summarize these workshops and brainstorming in an illustrated way. Brand Territory We support your brand in order to define its unique positioning on its market. We define hand in hand, your mission, your vision, your values, and your history and your values to stand out from your competitors. Fundamentals We crystallize all the elements related to your brand strategy through fundamental documents on which all creative decisions will be based, such as the brand platform or the editorial charter. Acquisition and broadcasting strategies We develop communication, acquisition and broadcasting strategies by identifying the appropriate channels, tactics and content to create to reach your targets based on defined KPIs (awareness and visibility, discovery and consideration, conversion, loyalty) ; Together, let's make your brand unique, distinctive and unforgettable. OUR FAVORITE SUBJECTS Fashion, sports, architecture, the beauty, transport and new technologies are our favorite subjects. We are open to any other universe as long as the project is driven by audacity, innovation and passion. OUR GEOGRAPHIC AREA Our experts have no borders: Lille, Paris, Lyon, Marseille, Bordeaux, Toulouse, Nice as well as the rest of France, Europe and the world. Face-to-face or remotely. SOFTWARE USED Miro, Monday.com, Furious Do you have projects? We have ideas! Ancre 1 The form below is for project applications only. Applications sent through this form will not be processed. Are you interested in joining us? Send your application to career@agencebanana.com . Send Thank you for your message ! discover all our expertise brand strategy Visual I dentity photo & video 3D animation motion design campaigns

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To capture intense action shots up close with the players, we staged an actual match. Totally immersed in a basketball game, we followed their every move and photographed the various products in the range in use. We showcased this collection through sprints, dribbling and jumps. TARMAK READY FOR TAKE-OFF Artistic Direction Sports photoshoot Load More TARMAK X NBA TARMAK is the basketball brand of DECATHLON. It offers a universe of products that makes the pleasure of dribbling accessible everywhere to everyone. Since its creation in 2016, we accompanied the brand in its evolution and in the showcase of its collections. In 2021, Tarmak joined forces with the greatest basketball league in the world to create a new collection : Tarmak x NBA. In total immersion in a real match, we capture every move of the players, to the rhythm of sprints, dribbles and jumps, in order to put in action the products of a dream partnership. Load More READY FOR TAKE-OFF In total immersion in a real match, we followed the rhythm of the sprints, dribbles and jumps of the players and put in action the different products of the range, under the Barcelona sun. EXPLORE FURHTER OFFLOAD On the field and beyond RIVERSIDE Seeking the best moments in life VERTBAUDET You'll love being a parent! BANANA Things that matter OUTSHOCK - DC COMICS Justice league OUTSHOCK Fight your limits MATY Opera collection KIPSTA Who run the world BILLYBELT Traditionally original TARMAK Ready for take-off 1/1

After accompanying OUTSHOCK in the construction of its iconographic charter we captured moments of practice in total immersion in order to sublimate its collection through a photo and video shooting. outshock FIGHT YOUR LIMITS Photograph and illustration guidelines Photo and video shoot Social media campaign Load More FIGHT YOUR LIMITS OUTSHOCK is DECATHLON’s combat sports brand (boxing and martial arts). Its objective is to make their practice accessible by lifting all their brakes, while preserving the physical integrity of users. Trust, commitment, innovation and respect are the brand values. After accompanying OUTSHOCK in the construction of its iconographic charter we captured moments of practice in total immersion in order to sublimate its collection through a photo and video shooting. EXPLORE FURTHER ZERO MOTORCYCLES 2026 range reveal STUDDS Mirage BILLYBELT Straight to the sea SRAM x RED BULL BORA - Hansgrohe YAMAHA Yamalube LAPIERRE What is your peak ? HUTCHINSON Blackbird COCA COLA COMPANY FOOH JULBO Evad-2 SHARK Back to track ADVANCED BIKE Let's ride ahead DECATHLON - KIPSTA Play more MATY Opera collection SHARK Oxo BILLYBELT Traditionally original DECATHLON - OUTSHOCK Justice League DECATHLON - RIVERSIDE Seeking the best moments in life DECATHLON - WED'ZE Boots 580 Campaign VERTBAUDET You'll love being a parent DECATHLON - OFFLOAD On the field and beyond 1/1

Le 26 septembre dernier, l'agence créative BANANA a fait sa banana night ! Galerie de projets, salle de projection cocktails dînatoire et DJ étaient réunis pour que tous les invités puissent profiter d'une soirée ... inoubliable ? BANANA BANANA NIGHT 2024 Event A BIG THANK YOU! The BANANA Creative Agency team thanks you for coming to our BANANA Night! We look forward to seeing you again soon and see you soon for new adventures. Load More EXPLORE MORE DS PENSKE Monaco Special Edition DECATHLON - NBA 42 millions de vues ADVANCED Let's ride ahead VAONIS Atteindre les étoiles MATY Collection Opéra WISRR Smartrr, Fastrr, Wisrr GOBIK The perfect fit SHARK Start the thrill (Coming Soon) MATY À la poursuivre du temps STATERA Born to balance 1/1

Decathlon entrusted us with the creation of an ambitious employer branding campaign, designed to attract new talent. To meet this objective, we came up with an original concept: an artificial intelligence to which a user submits a request for his or her “ideal job”. This narrative starting point allows us to creatively explore Decathlon's product design process. DECATHLON EMPLOYER BRAND Art direction Video Motion design IMAGINE A JOB Decathlon entrusted us with the creation of an ambitious employer branding campaign, designed to attract new talent. To meet this objective, we came up with an original concept: an artificial intelligence to which a user submits a request for his or her “ideal job”. This narrative starting point allows us to creatively explore Decathlon's product design process. INNOVATION AND HUMANITY Through this staging, we reveal the wealth of expertise and professions that coexist within the company - from research and development to design, logistics and production. All in a dynamic, innovative visual universe that reflects the brand's image. It's a behind-the-scenes look at Decathlon, a company that values people as much as innovation. EXPLORE FURTHER DS PENSKE Bold & Gold VAONIS Reach for the stars MATY À la poursuite du temps TARMAK NBA MATY Collection Opéra EXOTEC Better Faster Smarter PONGORI Ceci n'est pas un faux filet BANANA Défilé 3D & VR NIKE Move to zero COURSE D'ORIENTATION Trouvez votre chemin DECATHLON l DESIGN Animation logo GOBIK The perfect fit 1/1