HOOP 500

THE BASKET THAT CAN BE TAKEN DOWN

Direction

3D animation film

Product film

Sports photoshoot

POP IT UP !

STORY BOARD

In 2017, BillyBelt asked us to establish a brand platform and an iconographic chart in line with their values and ambitions.

 

After an analysis of images of the key players in the market, we built a tailor-made workshop hand-in-hand and then a brainstorming session to learn fundamentals that defy the BILLYBELT identity.

STORY BOARD

Testing the various ways to move the basket and a variety of frames.

ANIMATION 3D &
MOTION DESIGN

Working on all the scenes: the product kinematics, the balls in action, the camera movements, and the whole film sequencing.

Combining 3D animation and motion design enabled us to achieve the zingy, pop feel we were looking for.

GAME CONSOLE OR FRIENDS ?

THE BASKET THAT CAN BE TAKEN DOWN

TARMAK is DECATHLON's Basketball brand. The store offers a product range that makes the game accessible to all, in any location, whether it's on the courts, in a playground or at home.

In 2019, it became the first brand to offer a mobile basket that can be assembled and dismantled in less than 30 seconds. 

 

To illustrate the mobile basket's ease of transportation, installation and foolproof adaptability, we followed Tom, a teenager who ditches his games console to go and play basketball outdoors with his friends. 

 

With this campaign, we wanted to encourage young people to go outdoors to do sport and have fun with their friends. The mobile basket is shown in several places: in the garden, in a park and at the beach. The advert includes a 3D animation that illustrates the ease of assembling the product.

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