Décathlon commissioned us to produce a video presentation of its new "Decathlon Design" logo.
In order to highlight the different aspects that come together behind the logo, we have produced a video showing the different product creation processes within the Decathlon design teams.
A MEANING BEHIND
Through 3D animation, coupled with motion design and sound design, the logo takes shape and comes to life in different forms of drawings, vectors, 3D printing, recycling or even fluid.
As the video progresses, the logo is constructed, interlocked, liquefied as the different views and close-up progresses for a dynamic rhythm.